Ah I miss the old Byte Magazine (like people miss the NES or PS1 etc). The ads looks completely insane with 2022 glasses on - who'd buy a random 64 KB ram extension for an S-100 bus? What was the market for this? Couldn't have been large.
By the time I started reading Byte at the public library (1980) there were a few computers that were mass market like the TRS-80, Apple ][, Commodore PET, TI-99/4A, etc. Mass market computers were talked about a lot in the editorial in Byte but Byte was also full of ads for more exotic machines aimed at OEMs, for instance to build a cash register system for a supermarket. Cromemco, for instance, advertised harder than anybody, but it was rare to see Cromemco and other exotics talked about in the articles.