Is there anything actually interesting in these? It seems like it's just a document that formalizes talking points for main issues/questions they get. Talking points they've actively used! I don't get why this is salacious. That TikTok PR thinks about these things? That TikTok PR tries to get people in the company aligned on how to respond? Thats what PR does. It'd be WAY weirder if they didn't. If this document had…
the real issue with tiktok is faang hasn't been able to buy or bury it despite hourly content scrapes to Facebook and YouTube shorts, same with huawei and the telecom giants. you can certainly play on the red scare sentiments of americas octogenarian bureaucrats however.
Instagram has a horrible ux, and they accept that because they'd rather chase dollars than user satisfaction. There is no moat around tiktok, it's just stubborn hubris.