Suing over an internal code name (not a marketing name?) Quite a stretch...
But then they refused to acknowledge that he had not endorsed their product and had not received compensation after the name was revealed. While probably not illegal, IMO that was still morally wrong.
> and had not received compensation after the name was revealed
Not sure anyone is entitled to compensation just because a codename is their name.
But then they refused to acknowledge that he had not endorsed their product and had not received compensation after the name was revealed. While probably not illegal, IMO that was still morally wrong.
> and had not received compensation after the name was revealed Not sure anyone is entitled to compensation just because a codename is their name.
He wanted them to officially state that he didn’t receive compensation - that it wasn’t an official endorsement of any kind, compensated or otherwise.
I’d heard it differently from some at Apple at the time. The three code names were all in the category of “bogus science,” and the association of Sagan with Piltdown Man and Cold Fusion was more of a jab turned insult. The “billions and billions” rationale sounds like an attempt to walk things back.
I’d heard it differently from some at Apple at the time. The three code names were all in the category of “bogus science,” and the association of Sagan with Piltdown Man and Cold Fusion was more of a jab turned insult. The “billions and billions” rationale sounds like an attempt to walk things back.
Why would he be associated with bogus science?
Purely a guess, but a lot of people whose pride stems from understanding complex subjects are the same people who will gatekeep that subject. Sagan, making astronomy more accessible to lay people, would be a grave offense to someone like that.
Purely a guess, but a lot of people whose pride stems from understanding complex subjects are the same people who will gatekeep that subject. Sagan, making astronomy more accessible to lay people, would be a grave offense to someone like that.
Imagine thinking you are superior to Carl Sagan because you made a beige box.
>Apple changed the codename As someone who worked at a company that would do that AND engineers would reference that product by new or old code names, or class of products (yet another code name), or components of products (another name)…..by any number of code names…. that line made me shudder. I hated keeping track of all those codenames.
Not even just code names; I worked at a place that had rebranded both the company and products multiple times, so source code for com.companyA.productA was deployed to server production-productB-01 and served to customers as productC.companyC.com. They had dozens of products, many of which had been acquired from smaller companies over the years and intermittently rebranded. There was a spreadsheet that helpdesk used to try and route support tickets, listing as many names as they knew and who had last admitted to knowing anything about the product. The spreadsheet was nowhere near comprehensive. The whole thing was wild.
Purely a guess, but a lot of people whose pride stems from understanding complex subjects are the same people who will gatekeep that subject. Sagan, making astronomy more accessible to lay people, would be a grave offense to someone like that.
The Apple engineers' unwillingness to back down but even pushing things further with their insulting second code name shows a degree of arrogance that's astonishing.
Suing over an internal code name (not a marketing name?) Quite a stretch...
For someone like Carl Sagan his name is his most valuable asset. His reputation was being toyed with without his consent by a much more powerful entitity than him. He used the only defensive that the US is providing to individuals like him, that's the legal system. Apple's reaction confirmed their total disregard for his reputation and thus his source of income.
I find it shameful to suggest the weaker opponent the one who has been wronged by a bigger corporation or celebrity should always shut up and leave the more powerful entitity do what they want. I find that disgraceful.
Purely a guess, but a lot of people whose pride stems from understanding complex subjects are the same people who will gatekeep that subject. Sagan, making astronomy more accessible to lay people, would be a grave offense to someone like that.
Not sure about this case, but in general I find it to be the opposite, people love to teach others about the subjects they care about and have taken the time to learn in depth.
I am the same way, I tend to self censer because who wants to hear about the subtle intricacies of the bgp system. until they start to show interest, then you can't shut me up.
Purely a guess, but a lot of people whose pride stems from understanding complex subjects are the same people who will gatekeep that subject. Sagan, making astronomy more accessible to lay people, would be a grave offense to someone like that.
This is true (source: worked at NASA and heard other astronomers opinion of Sagan). The other chief aspects were (1) some had professional disagreements with Sagan and resented that he still won academic battles for mindshare just by being Sagan, and (2) resentment of his success by academics who were just as good but didn’t get fame and the grant wins or lucrative work that came from it.