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DressRush Pitch Deck

investors.dressrush.com

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Re: DressRush Pitch Deck

#11

Post by JoshTriplett »

aaronblohowiak wrote: post #5

31% conversion rate? That seems very high to me -- is this just in the bridal niche? Also, the LTV is 5-7x the CCA, which it says is 0.55, so that means the LTV is about $3 ? That seems very low given their market. I wonder if they are counting "converted" as something other than "sold a product."

I suspect they've counted "converted" as "entered an email address" or "signed up". That would then explain the long-term value: lots of value from a fraction of customers, and zero value from the rest.

Alternatively, given prices like those they put on the big price tag on the "Problems / Solutions" slide ($150), $3 sounds about right for the affiliate/kickback benefit they'd get from the retailer.

Re: DressRush Pitch Deck

#12

Post by JoshTriplett »

anthonyb wrote: post #10
JoshTriplett wrote: post #7

The "Market" slide makes a very effective point. On the "Problems / Solutions" slide: "save ... up to 100% off retail" says absolutely nothing, except perhaps that the author doesn't know how percents work. "save ... up to 100%" means "save somewhere between nothing and everything". On the graph in the "Customer Acquisition" slide, the "reduce customer acquisition cost through SEO" point implies a lower cost to acqui…

My biggest problem with it was at the bottom of the fourth slide. The problem that they're solving is apparently that brides can't afford their perfect wedding, but their picture has Vera Wang dresses at $1500. Nice looking deck though :)

Since I definitely don't fall in the target market, I have no idea whether you intended that as a comment on unrealistically low prices, unrealistically high bridal expectations, or that the company targeted the high end of the target market.

Re: DressRush Pitch Deck

#13

Post by aaronblohowiak »

anthonyb wrote: post #10
JoshTriplett wrote: post #7

The "Market" slide makes a very effective point. On the "Problems / Solutions" slide: "save ... up to 100% off retail" says absolutely nothing, except perhaps that the author doesn't know how percents work. "save ... up to 100%" means "save somewhere between nothing and everything". On the graph in the "Customer Acquisition" slide, the "reduce customer acquisition cost through SEO" point implies a lower cost to acqui…

My biggest problem with it was at the bottom of the fourth slide. The problem that they're solving is apparently that brides can't afford their perfect wedding, but their picture has Vera Wang dresses at $1500. Nice looking deck though :)

How familiar are you with the Wedding market? Your average wedding costs about 25k. 1500 is about average for a wedding dress, and cheap for a vera wang; high-end dresses are in the 2-5k range.

Re: DressRush Pitch Deck

#14

Post by azov »

Am I the only one who doesn't get this UI? If I have to scroll anyway, what's the point of those next buttons? What is the purpose of page numbers at the top when there's already a scrollbar showing where I am? I think it does nothing but adds clutter and distracts from the message they are trying to convey.

A simple web page with the same infographics would tell me the same story, take less time to design, print well, work everywhere, and (in my humble opinion) look just as good.

Re: DressRush Pitch Deck

#16

Post by mikeryan »

patio11 wrote: post #3

If I had this level of design skill, I'd be tempted to write a pitch deck like this for the SEO benefits alone. This is the best job I've seen of a startup creating something which pushes the buttons of a link-rich audience in recent memory. It is orders of magnitude easier to get links out of the techy crowd than it is to get them from brides, ushers, or the bridal-industrial complex (where virtually all coverage is…

lol

the landing page is http://www.dressrush.com/*ohhai*

Re: DressRush Pitch Deck

#17

Post by aaronblohowiak »

JoshTriplett wrote: post #11
aaronblohowiak wrote: post #5

31% conversion rate? That seems very high to me -- is this just in the bridal niche? Also, the LTV is 5-7x the CCA, which it says is 0.55, so that means the LTV is about $3 ? That seems very low given their market. I wonder if they are counting "converted" as something other than "sold a product."

I suspect they've counted "converted" as "entered an email address" or "signed up". That would then explain the long-term value: lots of value from a fraction of customers, and zero value from the rest. Alternatively, given prices like those they put on the big price tag on the "Problems / Solutions" slide ($150), $3 sounds about right for the affiliate/kickback benefit they'd get from the retailer.

Ah, that's the "AppSumo" part of it, then. I assumed that since they had a "Buyer" in the core staff that it was more like Woot! where they'd have inventory themselves, but it looks like you are right.

Re: DressRush Pitch Deck

#18

Post by ahall »

mikeryan wrote: post #16
patio11 wrote: post #3

If I had this level of design skill, I'd be tempted to write a pitch deck like this for the SEO benefits alone. This is the best job I've seen of a startup creating something which pushes the buttons of a link-rich audience in recent memory. It is orders of magnitude easier to get links out of the techy crowd than it is to get them from brides, ushers, or the bridal-industrial complex (where virtually all coverage is…

lol the landing page is http://www.dressrush.com/*ohhai*

@mikeryan (below) ;) we have a bad sense of humor over here
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