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Mastodon Branding Update

blog.joinmastodon.org

11–20 of 51 posts

Re: Mastodon Branding Update

#14
post #3

It would be nice if they also didn’t call tweets “toots”. It’s a minor thing and I recognize this is a me problem but I can’t help but think of verbal flatulence when I hear it.

It's not a you problem. Many people have an issue with this.

Re: Mastodon Branding Update

#16
post #3

It would be nice if they also didn’t call tweets “toots”. It’s a minor thing and I recognize this is a me problem but I can’t help but think of verbal flatulence when I hear it.

"Toots" were renamed to "posts" in April 2021.

https://github.com/mastodon/mastodon/pull/16080

Re: Mastodon Branding Update

#17
Obviously there's no 'rules' on it, but I'm surprised Mastodon is big and profitable enough to be paying a 'design agency' to change its logo's colour from blue to purple and make some 'subtle shape fixes that makes it look more precise'..?

Maybe I'm naïve, just seems like a very enterprisey, 'who really cares', marketing-optimisation (when it's already really good and established) sort of thing to do to me.

Re: Mastodon Branding Update

#18
post #3

It would be nice if they also didn’t call tweets “toots”. It’s a minor thing and I recognize this is a me problem but I can’t help but think of verbal flatulence when I hear it.

[deleted]

Re: Mastodon Branding Update

#19
post #17

Obviously there's no 'rules' on it, but I'm surprised Mastodon is big and profitable enough to be paying a 'design agency' to change its logo's colour from blue to purple and make some 'subtle shape fixes that makes it look more precise'..? Maybe I'm naïve, just seems like a very enterprisey, 'who really cares', marketing-optimisation (when it's already really good and established) sort of thing to do to me.

As with any consulting, cost is factor of scope, time and "prestige" of the consulting company. How many different design concepts are created before narrowing down and how long it takes iterating on a single design to finish? How many branding documents get created (Style guides, font guides, templates). Is there any additional campaigns associated with the branding? The more well known and established success a consulting company has will allow them to charge more on projects.

In the past, I worked at a large marketing consulting in the technology side and it was costly to hire us. I later worked at a 10 person startup that updated branding for three real-estate related brands. The startup could never afford the former at that size, but did fine with smaller, local consulting company.

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