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Have you ever tried configuring your own mail server? It's very close to black magic at times. Installing a mail server is easy, but configuring it to actually get mail into inboxes and not spam filtered or even blacklisted is complex. You could certainly do it yourself and supplement it with a galaxy of addons like you mentioned, but why bother when Sendgrid does all of it, through a simple smtp interface, and for p…
I have indeed configured my mail server. Maybe it's my bad choice in server software (Exim), but setting it up (also for receiving messages and exposing them using IMAP) was really not hard[1] The Exim that comes per default in Ubuntu server has a default configuration that works as an SMTP server for a web application - no tweaks needed. As I said: Your SMTP server needs two things: 1) You need an IP address in good…
You only need the JSON API header if you want to use their "apps". If all you want is to send simple emails you can just use their SMTP server as a real SMTP server.