Earlier quoted context omitted.
It hasn't started... They are all losing so much money with absolutely no way of making money back. It's insane.
It has to look good on paper though. I don't know the cost of maintenance of these scooters, but the rides are terribly expensive in my area. I mean If I wanted to commute using these, I'd have to pay almost $10 one way (one more reason to prefer cycling!). This is probably a fraction of the cost of energy. On the other hand, I'd hate to be servicing these.
It's expensive in my area as well. The big problem is people dumb these things all over the place - on bicycle lanes etc. I guess these companies also have to spend quite a few dollars on PR and stuff to make people hate them less.