It looks more like B2B cloud at least from past informations about it not sure about AWS rivality.
Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
11–20 of 148 posts
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#12>Built in 2018, the first [datacenter] offers up to 1,000 sqm (10,760 sq ft), with another 4,500 sqm (48,400 sq ft) to be offered in phase two; it reportedly has a PUE of 1.1 and utilizes river cooling. [The second datacenter] offers 300 sqm (3,200 sq ft) across two data halls.
These seem implausibly small for the total footprint of an entire datacenter designed for providing resources on par with an AWS zone. Perhaps these figures are referring to the maximum collocation space available to a single client?
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#13Their products lead to a complex "Get advice now" form. Guess I'll stick with my 'Made in Cyprus' VPS provider that lets me create and destroy VPS instances with a couple of clicks for a similar price.
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#14The reason for this is that the GDPR limits EU countries from deploying in countries like the USA who do not respect privacy. Due to the various US laws (Cloud Act) using infrastructure from an US-owned company is also a huge issue.
There is a huge gap in the market for an EU-owned and EU-focussed cloud provider with the main issue being that it is extremely capital intensive..
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#15Their products lead to a complex "Get advice now" form. Guess I'll stick with my 'Made in Cyprus' VPS provider that lets me create and destroy VPS instances with a couple of clicks for a similar price.
I don't know whether running a vps for sensitive data in production is a good choice with a small cypriot host...
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#16These 2 data center facilities are super small - I hope they have rapid expansion ability if they want this to succeed.
Lidl is known to expand quickly, if they succeed they should do a co-op with hetzner or OVH both very well known for rapid expansion of data centers with a very high efficiency and low costs. (Yes, both made their mistakes, but they built and learned their lesson in-house hence aquired deep domain knowledge in contrast of typical players which just rent or outsource)
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#17I do not understand the purpose of AWS style cloud platforms. What's wrong with Hetzner or Contabo? What is the advantage of paying 270€ per month for a 60GB RAM instance with 8 cores if you can get the same instance on Contabo for 27€?
It really feels like these cloud platforms are following the Microtransaction model of mobile games.
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#18As long as I can't provision these service myself without having to "call for advice" I am not using it irregardless of the price. It's 2022 and any company still hiding behind "call for pricing" or "call for quote" that isn't servicing government agencies is going to be eaten alive by any other provider not making customer run thought hoops. They claim they are the German AWS when they miss the first thing that Bezo…
Unless EU governments pass protectionist laws requiring the use of local services.
It's literally only a problem because the US laws allow the US government to force MS / Google / Amazon to hand over all data stored by German companies on data residing in German datacenters located inside Germany, if an American company is running them.
That bullshit caused us a huge amount of headaches when we wanted to deploy our COVID systems to Azure...
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#19As long as I can't provision these service myself without having to "call for advice" I am not using it irregardless of the price. It's 2022 and any company still hiding behind "call for pricing" or "call for quote" that isn't servicing government agencies is going to be eaten alive by any other provider not making customer run thought hoops. They claim they are the German AWS when they miss the first thing that Bezo…
Wow, I thought you were joking, but you really weren't.
From the homepage it took me 7 clicks to drill-down into information about a specific compute service and see pricing, and it leads to their generic contact form page: https://www.stackit.de/en/contact
They're really missing that these big digital movements / transformations typically start out as a single person investigating / fiddling around with the service on some trial account or with a $10 provisioning spend as part of a few hours long Jira ticket on a Friday afternoon.
By inserting humans in the middle of this process (and the delay and back-and-forth which is incurred from having to formally give all that company information and implementation planning information and have it vetted) they're going to turn off a really significant number of potentially lucrative clients who will go elsewhere because they don't have to mess around with humans until they're sure of what they want.
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#20As long as I can't provision these service myself without having to "call for advice" I am not using it irregardless of the price. It's 2022 and any company still hiding behind "call for pricing" or "call for quote" that isn't servicing government agencies is going to be eaten alive by any other provider not making customer run thought hoops. They claim they are the German AWS when they miss the first thing that Bezo…
I think it's appropriate to start with a set of limited customers and intensive communication to expand and stabilize the offering. Amazon and others usually limit new features to specific customers, too. Once it's stable and working, they make it available to more customers.
Let's see what happens in 6-12 months.