Tesla may not be the future of EVs, but we have to thank them for dragging everyone else into the present.
Ford CEO says EVs will be sold 100% online with nonnegotiable price
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Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price
#12I'm surprised they see spending less on advertising as part of their EV strategy. Copying Tesla in that regard might not work out the way they want it to. IMO Non-Tesla EVs are already facing an uphill awareness battle.
There was an article here on HN about the Ford Lightning a few days ago, and now this one. I think their free marketing strategy must be working if it's even reaching the HN crowd, which is not really a traditional market for Ford pickups.
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Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price
#13The article ended just as it got good. What exactly does fixed price sales mean and why can't dealerships do that? What is Ford's plan for dealerships? Tesla has dealerships too right? I walked past the one in Red Hook Brooklyn. Or maybe that was just servicing? But they did have new cars there. And why won't Ford be advertising EVs? Super bowl ads always have car commercials. How else are they going to be able to te…
Tesla dealerships are service and test drive. If you go there and buy a car they'll just walk you to a kiosk and you order it online the same way you would from home.
Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price
#14Are the dealerships going to sue Ford? It will be interesting to watch.
What would they sue them for?
Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price
#15Are the dealerships going to sue Ford? It will be interesting to watch.
Almost certainly. Dealers enjoy a state sanctioned monopoly on new car sales, and even non-Tesla dealers sued Tesla for their no-dealer business model: https://en.wikipedia.org/wiki/Tesla_US_dealership_disputes#S...
Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price
#16I'm surprised they see spending less on advertising as part of their EV strategy. Copying Tesla in that regard might not work out the way they want it to. IMO Non-Tesla EVs are already facing an uphill awareness battle.
I think you’re drastically underestimating how immensely popular the Ford F-150 is. Every single person who wants a truck knows about the F-150 and I’d wager the vast majority who may purchase an EV know about the F-150 Lightning or will find out as they start hitting the streets and they see them in parking lots and at stoplights.
Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price
#17I'm surprised they see spending less on advertising as part of their EV strategy. Copying Tesla in that regard might not work out the way they want it to. IMO Non-Tesla EVs are already facing an uphill awareness battle.
There was an article here on HN about the Ford Lightning a few days ago, and now this one. I think their free marketing strategy must be working if it's even reaching the HN crowd, which is not really a traditional market for Ford pickups.
Astroturfing is an incredibly common advertising strategy these days. They're targeting silicon valley and the silicon valley wannabes. HN in a nutshell.
Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price
#18Tesla may not be the future of EVs, but we have to thank them for dragging everyone else into the present.
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Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price
#19The article ended just as it got good. What exactly does fixed price sales mean and why can't dealerships do that? What is Ford's plan for dealerships? Tesla has dealerships too right? I walked past the one in Red Hook Brooklyn. Or maybe that was just servicing? But they did have new cars there. And why won't Ford be advertising EVs? Super bowl ads always have car commercials. How else are they going to be able to te…
Tesla's "dealers" won't sell you a car. They'll service it, and take you on a test-drive, but when it comes time to order, you still go to the website.
There are still a lot of showrooms that do nothing but “sell” cars. Tesla uses their model to have locations in major upscale malls. I assume Ford will follow a similar model for EVs.
Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price
#20The article ended just as it got good. What exactly does fixed price sales mean and why can't dealerships do that? What is Ford's plan for dealerships? Tesla has dealerships too right? I walked past the one in Red Hook Brooklyn. Or maybe that was just servicing? But they did have new cars there. And why won't Ford be advertising EVs? Super bowl ads always have car commercials. How else are they going to be able to te…
> Tesla has dealerships too right?
Tesla has corporate owned stores, which are different from dealerships which are independent businesses. The staff there will help you order a car, but ultimately they're just clicking through the website with you. All orders are processed through the website, and go into the same central queue.