11–20 of 278 posts
The new design doesn’t mention the pulp level and that’s one of the main things I’m thinking about when trying to pick out an OJ. So when you pair that with a redesign, it’s unclear to me what’s in the carton.
The new design doesn’t mention the pulp level and that’s one of the main things I’m thinking about when trying to pick out an OJ. So when you pair that with a redesign, it’s unclear to me what’s in the carton.
Yeah, exactly. I'm scanning for no pulp, calcium, and vitamin D.
https://medium.com/loceye/how-we-predicted-tropicanas-big-fa...
...Which is also maybe a bit tenuous, given that they just had people do eye tracking on renders of the packaging, and the two cartons are angled differently. Does that translate into real world eye attention?
How is this being so certainly attributed to packaging change?
And why was the packaging changed? As it stands, this seems like a major change to a successful brand for no apparent reason.
And why would you move away from such a strong and heavily advertised image of the straw in the orange? I remember those commercials and as soon as I saw that straw directly extracting juice from an orange I associated the brand as being as close to pure, fresh orange juice as possible. I was young.
Obligatory XKCD: https://xkcd.com/993/
This is essentially the "No Name" brand in Canada. https://en.m.wikipedia.org/wiki/No_Name_(brand)
This is a little bit of a tangent, but I've always thought that it was funny that orange juice is overwhelmingly sold in liquid form, not as frozen concentrate. You can buy concentrate here in the US, but it's much less common (and, IME, fewer and fewer grocery stores stock it.) Given that most liquid orange just is just reconstituted concentrate anyways, buying the liquid form means paying for the shipping and space…
The problem is there's no motif. It doesn't need the straw orange but it does need some thing.
If you have a hard time distinctly describing it, generally you have a hard time remembering it
This is a little bit of a tangent, but I've always thought that it was funny that orange juice is overwhelmingly sold in liquid form, not as frozen concentrate. You can buy concentrate here in the US, but it's much less common (and, IME, fewer and fewer grocery stores stock it.) Given that most liquid orange just is just reconstituted concentrate anyways, buying the liquid form means paying for the shipping and space…