I think this was fairly vacuous. It's easy to say "too much bureaucracy", but harder to implement in the majority of companies. I'll believe it when 37signals starts doing consulting to make your ordinary, average small/mid size business "get real".
this is my point...great when you have several highly motivated creative people (like 37signals), but what about "most" companies? I have several friends who would absolutely take advantage of this type of atmosphere by not doing sh*t. They would be fired in smaller companies, but lost in the shuffle of larger ones. Now you are focusing on house cleaning.
Wait. Are you saying that your friends' being able to get away with not doing shit is a GOOD thing for larger companies?