The people vouching for this at Google are likely product marketing managers, public relations folks, social media managers, etc. All they do is write corporate garbage all day, and much like we have "nit"s in PR's for formatting, variable names, etc; they likely have similar reviews that get flagged for "non-inclusive language" or whatever this is. So they have brilliant idea: the Code people use auto linters/formatters that we enable by default (hey gofmt) and everyone loves it, how about we do the same for the Prose people!
Basically: "All I write is corporate garbage, and all the writing I consume is corporate garbage, and all my coworkers only write corporate garbage, therefore everyone would love a corporate garbage-ifyer!"