I don’t get why Omega would do this - my initial reaction is it’s dilutive to their brand and I’m happy I’ve never bought one.
Omega is owned by the Swatch group.
Omega Swatch Speedmaster
11–20 of 142 posts
Re: Omega Swatch Speedmaster
#12used to wear lots of automatic watches but switched to apple watch completely 4 years ago
Re: Omega Swatch Speedmaster
#13Beautiful looking, nice branding with nice colors and small details in the different models that make you want them all. In the age of NFTs, these Omega Swatch space themed watches are a nice investment.
Re: Omega Swatch Speedmaster
#14Sign me up for the mission to Uranus!
Juvenile is good. Upvoted.
Re: Omega Swatch Speedmaster
#15Apparently there was a huge queue outside the Swatch store here in Melbourne and they sold out all of those "Omega" models in less than 7 minutes. As far as I can tell, this is just another Swatch with quartz movement. Does anyone know why this is so popular apart from the Omega branding?
It's your typical Flippers (Already showing up on 2nd hand marketplaces for 10x the price), FOMO, Hypebeasts, See and be seen people, people who gotta have it first. It's not even a limited release and will be available online in a few weeks.
An official quartz version of one of the most iconic watches of all time and super cheap comparatively. Though some serious collectors would still say overpriced for what it is (quartz/plastic).
Re: Omega Swatch Speedmaster
#16Apparently there was a huge queue outside the Swatch store here in Melbourne and they sold out all of those "Omega" models in less than 7 minutes. As far as I can tell, this is just another Swatch with quartz movement. Does anyone know why this is so popular apart from the Omega branding?
I’m a huge fan of the moonwatch both for its beauty and history with the space program. Ever since I was 10 I’ve wanted one. However, I’m a PhD student and there’s no way I can afford to get a “real” one. The Swatch release is really attractive to me since it captures the spirit of the watch while making it accessible.
For reference, there’s a very popular variant of the Speedmaster Professional that uses a sapphire crystal rather than a hesalite (basically plastic) crystal. Despite never having been used in space (since the shattering crystal is a risk) the sapphire model is still considered a “professional” edition and highly sought after. People who wear it enjoy the aesthetic of the spacefaring version with the earthly practicality of scratch-proof sapphire. The Swatch version’s desirability is just the same logic a taken a few more steps. It’s made by Omega, has the same basic design, and evokes the imagery of the space race.
Alternatively, consider the popularity of the Tesla toy car for kids. It’s not anything like the real Tesla in terms of functionality but is still a cool electric vehicle, especially if you already have a Tesla.
Re: Omega Swatch Speedmaster
#17Apparently there was a huge queue outside the Swatch store here in Melbourne and they sold out all of those "Omega" models in less than 7 minutes. As far as I can tell, this is just another Swatch with quartz movement. Does anyone know why this is so popular apart from the Omega branding?
Probably just because they are fucking gorgeous.
Yes, but Swatch watches are beautiful without the Omega branding. :) I own an Irony model that I bought in 2007 and it's quite beautiful just with the Swatch logo.
Re: Omega Swatch Speedmaster
#18Beautiful looking, nice branding with nice colors and small details in the different models that make you want them all. In the age of NFTs, these Omega Swatch space themed watches are a nice investment.
Maybe if you keep one for 50 years it would be a good investment. It's not a limited release and swatch has said they're not going to artificially limit supply like other well known manufacturers do.
Re: Omega Swatch Speedmaster
#19Re: Omega Swatch Speedmaster
#20Apparently there was a huge queue outside the Swatch store here in Melbourne and they sold out all of those "Omega" models in less than 7 minutes. As far as I can tell, this is just another Swatch with quartz movement. Does anyone know why this is so popular apart from the Omega branding?
It's your typical Flippers (Already showing up on 2nd hand marketplaces for 10x the price), FOMO, Hypebeasts, See and be seen people, people who gotta have it first. It's not even a limited release and will be available online in a few weeks. An official quartz version of one of the most iconic watches of all time and super cheap comparatively. Though some serious collectors would still say overpriced for what it is…
Yes, exactly my thoughts. You're right, a bunch of these appeared on Ebay the next day with 1000% mark up.