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DigitalOcean acquires CSS-tricks

css-tricks.com

11–20 of 225 posts

Re: DigitalOcean acquires CSS-tricks

#11
post #7

Good for CSS-Tricks team but Why does DigitalOcean need it in the first place? Is it some kind of purchase of real estate for future permanent advertisement of DO?

DO has really been expanding their SEO in terms of the generic "How to install X on Ubuntu" search term (albeit, this is particular for CSS-tricks). I often see them ranked near the top for many of these searches. I think it's a great addition if that's what DO is going for.

Re: DigitalOcean acquires CSS-tricks

#13
Whether it be setting up a LAMP stack on a server, securing nginx with Lets Encrypt, deploying a python ML model as a web service, you name it, DigitalOcean's tutorials just work. Thanks Digital Ocean!

PS: I love the Idea of calling a single server a "Droplet" in the "Digital Ocean". Nice one DO.

Re: DigitalOcean acquires CSS-tricks

#14
post #4

Does seem a bit of a strange fit for DigitalOcean. That said, they seem like a solid company and they really do have some really good tutorials/knowledgebase. Sounds like a good time to sell it off though and hope they have the same success with future projects.

They did buy launchaco, maybe their move is "build your stuff and host it on our stuff"

Launchaco got bought by Namecheap

Re: DigitalOcean acquires CSS-tricks

#15
Wow, pretty big sale! Big congrats to Chris.

Interestingly, DigitalOcean has a knack for acquiring these technical dev sites, in 2019 it acquired Scotch.io[0] which was one of the better technical web development sites out there.

Fun fact about Scotch, the founder (Chris Sev[1]) sold the site to DO, joined their team, and later managed to broker a deal to 301 redirect a lot of the pages to his new project Better.dev[2].

Absolute genius.

[0]: https://www.digitalocean.com/blog/scotch-io-is-joining-digit...

[1]: https://twitter.com/chris__sev

[2]: https://www.better.dev/

Re: DigitalOcean acquires CSS-tricks

#16
post #4

Does seem a bit of a strange fit for DigitalOcean. That said, they seem like a solid company and they really do have some really good tutorials/knowledgebase. Sounds like a good time to sell it off though and hope they have the same success with future projects.

Well, CSS-tricks is used by web developers. Web developers are a big slice of DO's target market, as they usually need servers/hosting.

Re: DigitalOcean acquires CSS-tricks

#17
post #7

Good for CSS-Tricks team but Why does DigitalOcean need it in the first place? Is it some kind of purchase of real estate for future permanent advertisement of DO?

DigitalOcean writes a ton of tutorials: https://www.digitalocean.com/community/tutorials

That is to say, syndicated content is already a part of their SEO strategy. The question now is how they’ll fit CSS Tricks into that mosaic. Maybe just simple ads and links? Maybe moving it under the DO domain with 301s? We shall see.

Re: DigitalOcean acquires CSS-tricks

#18

Whether it be setting up a LAMP stack on a server, securing nginx with Lets Encrypt, deploying a python ML model as a web service, you name it, DigitalOcean's tutorials just work. Thanks Digital Ocean! PS: I love the Idea of calling a single server a "Droplet" in the "Digital Ocean". Nice one DO.

I've been a DO customer since 2013 and never in that time have I hosted any of my sites or apps on other platforms. They're super good in every department; support, pricing, tools, and of course, tutorials.

Only a shame they rolled out all the affiliate credits. In the first year I generated like $1,500 in affiliate revenue from a single review post I did.

At the rate of $5 per droplet, that's 25 years worth of hosting. I didn't get the full 25 but still happy to pay for their services.

Re: DigitalOcean acquires CSS-tricks

#20
post #7

Good for CSS-Tricks team but Why does DigitalOcean need it in the first place? Is it some kind of purchase of real estate for future permanent advertisement of DO?

Being a media company that happens to sell SaaS subscriptions is becoming a popular way to solve the traction problem.
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