Ultimately this is an era largely of the conglomerate, it doesn’t matter who you are unless you’re one of the big fishes. Media, Advertising, etc. Its no longer small shops that are creating interesting and useful things, at least not at the rate they were. It’s more likely to be an expansion out of a big company into a marketplace trying to sip an audience than it is a disruptor changing any of the game. The disrupters that exist must get and stay large as fast as possible as well.
I’m looking for things that don’t scale. I think we’ve basically poured all societies money into anything that might scale. We’ve found we have run out of those things. And all the problems we have left are things like education, homelessness, lack of meaning, healthcare, etc. All problems so entrenched I’m willing to say at this point they can’t scale, and therefore won’t be solved. Maybe the next technological revolution will be a social dynamic. Who knows.