Early on in its history, I promoted JavaScript Weekly (an e-mail newsletter) on there aimed specifically at people with an interest in JavaScript. I seem to recall it converted at about 70-90¢ to the signup. At the time it was just a side project and made no sense but that's a pretty attractive price from today's perspective so I'm likely to try it again very soon.
Poll: Does Facebook advertising work for you?
11–20 of 38 posts
Re: Poll: Does Facebook advertising work for you?
#12We tried recently tried relatively identical campaigns (few grand into each) for AW and FB for http://premium.wpmudev.org - AW was by far far the winner... can't beat people actually looking for stuff, rather than annoying them while they're trying to socialize!
In my view, that's where FB falls over most of all, they're only fundamentally attractive to agencies looking for 'in your face' rather than 'purpose based' ads... pointless for a highly niche relatively small budget crew like us.
And why goog will kill them in the end :)
Re: Poll: Does Facebook advertising work for you?
#13It worked very well for my startup in the restaurant reservations space. Our objective was brand awareness in a specific city and our target audience were journalists and social media influencers in general.
We also used it to target those who were already using competitor's services.
It is not set and forget, though. You have to tweak it constantly and, as other have said, it works better for "soft actions", like "likes" and email subscriptions.
You can't compare it to adwords, it's a different beast entirely.
Re: Poll: Does Facebook advertising work for you?
#14Kind of a funny example: During my last few semesters at college I operated a textbook buyback service and experimented with facebook advertising. The one ad I put up that got me a ton of likes and positive feedback was just a small picture of a bottle of this cheap brand of vodka that happened to be popular at this party school with the text "get money for the weekend" or something. It just linked to a page where I would put up a pictures of textbooks with a caption of how much I paid for it.
This could probably be profitable for anyone if you're at a big school with a decent amount of friends.
Re: Poll: Does Facebook advertising work for you?
#15[deleted]
Re: Poll: Does Facebook advertising work for you?
#16The key is to choose the right products to advertise. Most products and services will not see results using facebook ads.
Of the people I've talked with, it seems that advertisements for alcoholic beverages and local food joints have the most success.
Re: Poll: Does Facebook advertising work for you?
#17Yes, it works for me. I advertise an advertising service for small businesses, and target very specifically to people that identify as a specific type of marketer. Each ad reaches only xx,xxx people at most. I've been running the ads since the beginning of summer as the ROI has been positive.
Re: Poll: Does Facebook advertising work for you?
#18I've ran campaigns for all kinds of products on facebook, and none had a good roi. From what I understand the only real way to make cash from Facebook is to do CPA type things(i.e. enter your email address to win a free iPad)
Re: Poll: Does Facebook advertising work for you?
#19I have run a few test campaigns on AdWords and Facebook recently.
I was expecting better traffic and conversions from my Google campaign. The exact opposite happened, and by a large margin.
I received a lot more traffic from Google in a shorter timeframe but converted that traffic to registered users somewhere in the 5% range - I wasn't really happy with that. I believe the root cause there was the words I was picking, it's really hard to pick the right search terms. I don't think I've got it right yet and I expect my next campaign to go better.
Facebook's process is much, much more intuitive for a marketer though. It's easy for me to identify what my specific target market "likes" and then advertise a compelling message to them. The frequency of traffic was lower than Google's but the quality of the traffic was much, much higher. I converted nearly 20% of the traffic which I was much happier with.
I prefer Facebook's targeting as I found it a lot easier and it worked well for me but I need to spend more time with AdWords to determine if Facebook is better for me (It ended up being cheaper, too), but it's been pretty good so far.
Re: Poll: Does Facebook advertising work for you?
#20This is directed towards advertisers, but as an end user, I can say yes, they work very well. Facebook and ads from the deck are the only ads I will willingly click on, ever. And I do click on them willingly. Sometimes I even browse through the ads listing on the deck, and "more ads" on Facebook. This is because almost all of them are quality products and relivent to me. I wish more ads were as good.