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Launch HN: 1Flow (YC W22) – In-product user feedback for web/mobile apps

1flow.app

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Re: Launch HN: 1Flow (YC W22) – In-product user feedback for web/mobile apps

#11

Post by jedwhite »

fengjiabo2400 wrote: post #9
jedwhite wrote: post #4

Congrats on the launch. I've used Google Forms and Typeform before on different projects, both of which are simple to set up. But we've only ever put questionnaires on an external link. Do you have any data on whether in-app surveys get better responses than using a link to an external form like that? I can see why it would a better experience in-app, but does it make a big difference vs linking as far as response ra…

We've seen that on average in-app surveys in general gets 30-60% response rates. Versus link surveys typically get 5-10%. Our in-app survey response rate can reach 70-80%, with the right placement in the user flow, and it's such a pleasant find for us. So in general it is a few times higher just because in-app surveys are shorter, targeted and seems really relevant to the user's current context.

That's a meaningful difference. I'd have only have expected a couple of percentage points. Are there any downsides you hear in user feedback from doing them within an app? Another commenter mentioned privacy concerns. What sort of stack are you using and could you ever see offering a self-hosted version (like say PostHog with analytics) to address that?

Re: Launch HN: 1Flow (YC W22) – In-product user feedback for web/mobile apps

#13

Post by fengjiabo2400 »

twodave wrote: post #10
candiddevmike wrote: post #6

I'm a potential customer of yours and I'm quite put off by your landing page. Presumably the pop over that takes a few seconds to load is an example of your service? It left me very frustrated having a white bar covering half my screen waiting for text to load... Why would I do that to my users? There are also a ton of data privacy challenges with a service like yours, and having your data policy ( https://1flow.noti…

It reminds me of the BS that the shopify app puts me through every time I make an order. I'm already paying for the service--there should be an easy way to opt out of ALL ratings/reviews/feedback/telemetry if I don't want to be bothered.

This is very important for us to hear. We are planning a feature for people to opt in / out of user research in order to address this. Our goal is to build a research tool that both software makers and their users will love, and this is an obvious next step we need to take!

Re: Launch HN: 1Flow (YC W22) – In-product user feedback for web/mobile apps

#15

Post by fengjiabo2400 »

jedwhite wrote: post #11
fengjiabo2400 wrote: post #9

Earlier quoted context omitted.

We've seen that on average in-app surveys in general gets 30-60% response rates. Versus link surveys typically get 5-10%. Our in-app survey response rate can reach 70-80%, with the right placement in the user flow, and it's such a pleasant find for us. So in general it is a few times higher just because in-app surveys are shorter, targeted and seems really relevant to the user's current context.

That's a meaningful difference. I'd have only have expected a couple of percentage points. Are there any downsides you hear in user feedback from doing them within an app? Another commenter mentioned privacy concerns. What sort of stack are you using and could you ever see offering a self-hosted version (like say PostHog with analytics) to address that?

Yeah so from my experience a lot of tech companies are actually already doing this - google has their own version, instagram has their own version, etc. etc. The downside of using this approach is if you don't do it right and respectful to the user, you might be annoying them. We've addressed this with our tool with an easy control over how frequent and when / where the in-app survey should show up, so that it is 1) relevant 2) not annoying. With regards to privacy, we are using MongoDB cloud with standard encryption hosted on AWS. Later this year we're gonna offer European servers for GDPR compliance. Right now though, users can close the pop-up anytime in the flow and they are not blocked from what they are doing, so only users who WANT to tell you what they think will, and when they voluntarily give you their thoughts and info, that is your 1st party data - you have full ownership over it and you (as the company) should make sure to not abuse user data (which I really hope all of our customers do!)

Re: Launch HN: 1Flow (YC W22) – In-product user feedback for web/mobile apps

#16

Post by fengjiabo2400 »

paradite wrote: post #12

Congrats on the launch. Actually the bottom-drawer UI is now the default for Android in-app store review API: https://developer.android.com/guide/playcore/in-app-review

Thanks and yes correct, the review API uses the drawer UI on Android. What I meant in the original post is a dialog with the users asking them if they'd be willing to support us if they're happy, and that upfront communication with the users alone (rather than a standard Android pop-up) did all the magic for me when I was an indie!

Re: Launch HN: 1Flow (YC W22) – In-product user feedback for web/mobile apps

#17

Post by fengjiabo2400 »

bigbossman wrote: post #14

I was looking at pricing. What is a "tracked user"? I'd be more inclined to pay for a certain number of survey responses. Typeform's model of scaling price with # of responses seems in line with 1Flow's value.

A tracked user is anyone who opens your app. Yeah with people who are familiar with survey tools we've heard similar feedback as what you said. The reason we're currently pricing it based on MTUs is because we actually track what users do (i.e. events and sessions) in the background, and give you the option of targeting any specific user cohort anywhere in their user flow to get the most relevant and contextual feedback in the moment. So our vision is to give you qualitative + quantitative insights in one wholistic view. A second reason is that our product's goal isn't to give you some static reports, but rather we'd want to help you GROW your user base with insights - build features users care about, address the issues they had in your conversion funnel, so you can grow. That said, we are staying flexible and open-minded so some situations we do have custom pricing with our customers based on their needs if that's more special.

Re: Launch HN: 1Flow (YC W22) – In-product user feedback for web/mobile apps

#18

Post by jedberg »

This is great! When I design a product I always make sure that it has a built-in feedback/bug reporting mechanism because I know that as a user I hate searching their website for the link to the page with the email to send feedback, and usually don't.

But this takes it to the next level.

Re: Launch HN: 1Flow (YC W22) – In-product user feedback for web/mobile apps

#20

Post by fengjiabo2400 »

jedberg wrote: post #18

This is great! When I design a product I always make sure that it has a built-in feedback/bug reporting mechanism because I know that as a user I hate searching their website for the link to the page with the email to send feedback, and usually don't. But this takes it to the next level.

Thanks for your encouraging words. "The key to scaling is finding bottlenecks before your users do" - I really resonate with this (I saw your talk in 2019) and we're helping companies solve the bottleneck with scaling user feedback. If you or someone else you know would benefit from using our solution, we'd love to chat!
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