Many parallels with what is going on with NFTs right now.
[EDIT] This is distinct from, or a useful subcategory of, some other "manias" or bubbles chiefly because the effect is often deliberately cultivated by a manufacturer or trade group, and the goods are mass-market in price and quality and lacking in (meaningful) natural constraints on supply. Think Franklin Mint junk on the Shopping Channel, or Precious Moments, or early '90s Topps cards. Pop-culture themed dinner plates intended only for display. Or Beanie Babies.