-$10bn is not enough. They are still able to read my brain somehow
Apple's privacy push cost Meta $10B
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Re: Apple's privacy push cost Meta $10B
#12> But last year, citing privacy concerns, Apple turned off IDFA by default and forced apps to ask people if they want to be tracked. It seems most do not: a study in December by AppsFlyer, an ad-tech company, suggested that 54% of Apple users who saw the prompt opted out. Hard to believe that nearly half of all people is ok with being tracked...
I believe that most people live relatively uneventful lives, and truly believe that they have nothing to hide from anyone, and resultantly do not value their own privacy whatsoever. The loss of privacy from surveillance capitalism does not bother them at all, and practically it is all upside, because they lost nothing of value to themselves.
It does not enter their minds that mass abandonment of privacy means that it renders privacy harder and harder, or even impossible, for the tiny minority of society that needs it to operate: human rights advocates, investigative journalists, labor organizers, political upstarts, et c.
Re: Apple's privacy push cost Meta $10B
#13Earlier quoted context omitted.
I doubt it. Even with universal ad blocking on their platforms, iPhones are the minority worldwide and Macs even more so. Websites would just make sites painful to use for Apple users and force them into exceptionally expensive subscriptions (which most people won’t pay for) or onto cheap devices that allow endless ads.
Users of iPhones are many many times more valuable to advertisers than Android users.
Average iPhone users may be more valuable to the average advertiser when compared to the average Andoid user, but there are plenty of markets where I'd say there are plenty of advertisers who'd benefit from targetting the lower end of the income spectrum.
Re: Apple's privacy push cost Meta $10B
#14> But last year, citing privacy concerns, Apple turned off IDFA by default and forced apps to ask people if they want to be tracked. It seems most do not: a study in December by AppsFlyer, an ad-tech company, suggested that 54% of Apple users who saw the prompt opted out. Hard to believe that nearly half of all people is ok with being tracked...
Couple of possible factors (with speculation)
— Most apps nudge you to accept tracking before the dialog comes up. Probably influences some users - A lot of people probably don’t even read the dialog properly. - a lot of people who have apps like facebook installed are either unaware of the tracking stuff or don’t care
Re: Apple's privacy push cost Meta $10B
#15Facebook failed to pay the big money to Apple that they should have been paying for years.
If Zuck had been handing Apple $5,000,000,000 per year as google does, then Apple would never have kneecapped Facebook.
Larry and Sergei know how the protection racket works. You pay your dues to the local mob, you get to do business in their street corners.
What do google pay Apple $5b for? Ummm… to be in the search of Safari. Yeah right. They all know google simply pays Apple because they don’t want no trouble, so they say “Safari”, write a huge cheque, and google gets to keep doing business in Apple devices.
Tim is The Godfather. He who owns the platform owns the city. Everyone must respect and pay their dues, if they want to do business in this city.
Apple has sent Facebook to sleep with the fishes because zuck didn’t show no respect and didn’t pay no dues.
Re: Apple's privacy push cost Meta $10B
#16Apple probably has the power to kill the advertising industry. Wish it would use its gatekeeper position to do good for once.
They could obviously forbid apps to show ads and implement a powerful, default-enabled adblocker into Safari.
But why would they?
The outfall would likely see many important developers pull their apps at least temporarily. Of the Top 10 Downloaded Apps of 2021 (https://www.macrumors.com/2021/12/02/apple-most-downloaded-a...) only a single one doesn't have ads.
This could be Pyrrhic victory for Apple.
It would most likely also seal the deal on sideloading regulation.
Re: Apple's privacy push cost Meta $10B
#17Apple probably has the power to kill the advertising industry. Wish it would use its gatekeeper position to do good for once.
I think you are under impression that ad industry depends on tracking of individuals. That's incorrect. It just a tad less efficient without tracking.
Re: Apple's privacy push cost Meta $10B
#18Facebook failed to pay the big money to Apple that they should have been paying for years. If Zuck had been handing Apple $5,000,000,000 per year as google does, then Apple would never have kneecapped Facebook. Larry and Sergei know how the protection racket works. You pay your dues to the local mob, you get to do business in their street corners. What do google pay Apple $5b for? Ummm… to be in the search of Safari.…
How so?
Safari hides so much info from google search by default. The money google pays apple is strictly for marketing purposes.
Re: Apple's privacy push cost Meta $10B
#19> For years, Apple helped by offering an “identifier for advertisers” (IDFA), giving advertisers a way to track people’s behaviour on its devices. (...) But last year, citing privacy concerns, Apple turned off IDFA by default and forced apps to ask people if they want to be tracked.
And everyone praised Apple for it. But if Apple really care about privacy, they'd never allowed for IDFA in the first place…
> Google will soon offer most users of Android, its mobile operating system, the ability to opt out of ad tracking.
I'll believe it when they pass some independent audits from EU countries xD
Re: Apple's privacy push cost Meta $10B
#20Facebook failed to pay the big money to Apple that they should have been paying for years. If Zuck had been handing Apple $5,000,000,000 per year as google does, then Apple would never have kneecapped Facebook. Larry and Sergei know how the protection racket works. You pay your dues to the local mob, you get to do business in their street corners. What do google pay Apple $5b for? Ummm… to be in the search of Safari.…
How so? Safari hides so much info from google search by default. The money google pays apple is strictly for marketing purposes.
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