But at the same time it's so much easier (and even encouraged) to do your own thing. There are startups popping up daily. So whilst modern "cog in the machine" software development kills innovation within the company, we live in an age where "anyone" could build the next facebook.
The message however is this: An organized software development process kills innovation That’s true for startups as well as big companies. A company of four people could have a dead software process just because it’s super organized, with jira, tickets, sprints, user stories, CI/CD, testing deployment and monitoring. The more organized your software process, the more dead it is, in terms of creativity and innovation.
A good process can be empowering. It's just that 98%~ish of processes are not good.