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Google, Amazon, and the entire tracking industry relies on IAB Europe’s consent system, which has now been found to be illegal following complaints coordinated by ICCL. EU data protection authorities find that the consent popups that plagued Europeans for years are illegal. All data collected through them must be deleted. This decision impacts Google’s, Amazon’s and Microsoft’s online advertising businesses.
Finally! Some people keep arguing that GDPR is toothless and unenforced, but I think it's just that it takes time to tame the wild west. It's work in progress, and that progress is looking ok. I really hope also pass at least the part of DSA where they make terminal signals for opting out of tracking legally binding.
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How much data is being collected through these pop-ups?
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https://digital-strategy.ec.europa.eu/en/policies/eprivacy-r...
One of the parts of it is that the Do Not Track setting becomes actually mandatory to follow.
>EU data protection authorities find that the consent popups that plagued Europeans for years are illegal. All data collected through them must be deleted. This decision impacts Google’s, Amazon’s and Microsoft’s online advertising businesses. Laughable really. How the hell do you reconcile all this data and make the bean counters happy that yes: this is the data we collected through the popups over the years.
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>EU data protection authorities find that the consent popups that plagued Europeans for years are illegal. All data collected through them must be deleted. This decision impacts Google’s, Amazon’s and Microsoft’s online advertising businesses. Laughable really. How the hell do you reconcile all this data and make the bean counters happy that yes: this is the data we collected through the popups over the years.
Well, that's their problem. They must delete the data or face legal consequences. That should act as a deterrent to future "too smart for their own good" ad people.
Engineering leaders now have ammo to push back against illegal roadmaps foisted on them.
Google, Amazon, and the entire tracking industry relies on IAB Europe’s consent system, which has now been found to be illegal following complaints coordinated by ICCL. EU data protection authorities find that the consent popups that plagued Europeans for years are illegal. All data collected through them must be deleted. This decision impacts Google’s, Amazon’s and Microsoft’s online advertising businesses.
I wish my government looked out for me like this.
Just kidding.
> EU data protection authorities find that the consent popups that plagued Europeans for years are illegal. All data collected through them must be deleted. This decision impacts Google’s, Amazon’s and Microsoft’s online advertising businesses. How much data is being collected through these pop-ups?