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tldr: Google sometimes uses headings instead of titles. Match them to prevent title rewrite; stop using long, verbose titles
> stop using long, verbose titles
This is good advice, but if Google wants to penalize bad titles it should dock their rank, not misreport them.
Of course it should be mentioned this wont last if it becomes popular. Historically every time an SEO trick gets popular, the rules are adjusted. Even having this article on the front page of HN might be enough to see Google react by rethinking how (or whether) tags in titles affect the title rewrites.
tldr: Google sometimes uses headings instead of titles. Match them to prevent title rewrite; stop using long, verbose titles
I imagine it's Google trying to normalize how things are shown but it's quite annoying. It could potentially break some company's branding.
> Takeaway: to dramatically decrease the chance of Google rewriting your title, matching the H1 to the title tag seems to be an effective strategy. Of course it should be mentioned this wont last if it becomes popular. Historically every time an SEO trick gets popular, the rules are adjusted. Even having this article on the front page of HN might be enough to see Google react by rethinking how (or whether) tags in ti…
It's quite funny to me that people are running these kind of almost scientific experiments on a fully human-generated and in principle knowable system. The reason are understandable of course but it does seem like a waste of human energy.
It's quite funny to me that people are running these kind of almost scientific experiments on a fully human-generated and in principle knowable system. The reason are understandable of course but it does seem like a waste of human energy.
tldr: Google sometimes uses headings instead of titles. Match them to prevent title rewrite; stop using long, verbose titles
tldr: Google sometimes uses headings instead of titles. Match them to prevent title rewrite; stop using long, verbose titles
On the website of the company I work for, the title is "tagline | company name" but in the search results it shows up as "company name: tagline". That style doesn't appear on the company website anywhere. I imagine it's Google trying to normalize how things are shown but it's quite annoying. It could potentially break some company's branding.
tldr: Google sometimes uses headings instead of titles. Match them to prevent title rewrite; stop using long, verbose titles
As a search engine developer I totally get why. HTML in the wild is not well behaved in the slightest. People use title and heading tags in all manner of weird ways. I've seen -tags in the -tag used as headings. I've seen documents where every line was a -tag. You kinda need to make the most of what you're given.