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Did Verisign Steal Axis Bank's Logo?

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Re: Did Verisign Steal Axis Bank's Logo?

#12
post #11

more to the point, why would you change a logo where brand recognition is part of the product! (i.e. I know customers on my site will recognise this icon as a trusted mark that it is secure)

Most people want to believe their brand is as special as Coke or Apple, but they usually aren't. Most people will not know what a Verisign logo on a web site means in terms of actual security measures, they'll only see it as a label saying "hey we claim to be secure!" And those who are familiar with Verisign will associate the logo with their misdeeds, and wonder why they should do business with a site that does business with such a company.
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