I'll barge in and say that there's this meme in business schools that: "what gets measured, gets done." They're mostly there to serve as the source of truth, whether or not a specific manager is getting a bonus (and by how much). Generally, the best metrics are "based in reality" (and usually revolve around inflow and outflow of money) -- but those are hard to fudge, without playing accounting games, and even harder…
The only thing that matters is revenue, and if it can't be easily measured against revenue it doesn't exist. I am so tired of this line of reasoning. It's poisoning the industry, ruining products, and sucking the joy out of work. What about making a quality product because you have a passion for it? Nope, make a broken MVP and move on to the next customer. If I can't maintain a metric until I can tie it to revenue, t…
Whatever nobility or higher morality finds within it, it's just an exception that slipped through the cracks.
Idealism towards the external world will always be met with defeat (you simply do not have the power to fight more than one battle, with one person).
The only thing left is to serve as a role model, standing tall and never wavering, for your values and ideals---so that those around you may follow in your footsteps, if they so wish.
Perhaps you could start by refusing to play the KPI game? What is anyone really going to do, besides through vacuous diatribes about being a "team player," and such nonsense. The only power these corporate constructs have is that which is surrendered to it.