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Why Cloudflare Bought Zaraz

blog.cloudflare.com

11–16 of 16 posts

Re: Why Cloudflare Bought Zaraz

#11
post #6

I'm wondering if this makes things easier or harder for ad blockers? I guess they could remove the Zaraz script?

They wouldn't remove the script, but they would need to add ||zrz.co^ to their list of URLs to block requests to.

This would actually make it easier to bypass adblockers, since instead of having to proxy multiple URLs through your domain, you only need to proxy Zaraz's URL.

Re: Why Cloudflare Bought Zaraz

#12
post #7

isn't this a glorified version of segment? https://zaraz.com/engineers 1. User loads a website with the Zaraz script. 2. The script notifies the Zaraz backend about the different properties of the visit: page, browser, device, relevant cookies and more. 3. The Zaraz backend evaluates the information, and looks for the Facebook Pixel cookie. 4. If the Facebook Pixel cookie is included, the Zaraz backend contacts Faceb…

>isn't this a glorified version of segment? Why is it "glorified"? Isn't it exactly the same as segment? I wonder if this will be free for Cloudflare user. We can now essentially abstract most JS script into a single file shared by hundreds of millions of site though Cloudflare.

[deleted]

Re: Why Cloudflare Bought Zaraz

#13
post #9
post #8

Earlier quoted context omitted.

I am co-founder of Zaraz. The description is there is actually old. Zaraz doesn't load the Facebook Pixel in the website at all. It loads it completely server side. It's very different from Segment, mostly because it essentially requires not client side JS at all. We're using the fact we can tap on the request on the CDN level, and then just use that information to forward the data to third parties. I explained the p…

This looks amazing, can’t wait to play around with it. What’s the story around migrating from GTM? We could easily switch out `dataLayer.push` for `zaraz.track` in our internal GTM wrapper, but is there feature parity?

On their [pricing page](https://zaraz.com/pricing/), the Free tier which is coming soon will have easy migration from Google Tag Manager.

Re: Why Cloudflare Bought Zaraz

#14
post #7

isn't this a glorified version of segment? https://zaraz.com/engineers 1. User loads a website with the Zaraz script. 2. The script notifies the Zaraz backend about the different properties of the visit: page, browser, device, relevant cookies and more. 3. The Zaraz backend evaluates the information, and looks for the Facebook Pixel cookie. 4. If the Facebook Pixel cookie is included, the Zaraz backend contacts Faceb…

>isn't this a glorified version of segment? Why is it "glorified"? Isn't it exactly the same as segment? I wonder if this will be free for Cloudflare user. We can now essentially abstract most JS script into a single file shared by hundreds of millions of site though Cloudflare.

Yes. According to [this article](https://news.ycombinator.com/item?id=29496298):

> Post-acquisition, Zaraz will be folded into Cloudflare and offered as a standalone product called Cloudflare Zaraz — a free version will also be made available, initially in beta. "This means Cloudflare customers will be able to simply toggle on the solution on their dashboard, and it will immediately work on their website, no coding involved," Zaraz cofounder and CEO Yair Dovrat told VentureBeat.

Re: Why Cloudflare Bought Zaraz

#15
post #7

Earlier quoted context omitted.

>isn't this a glorified version of segment? Why is it "glorified"? Isn't it exactly the same as segment? I wonder if this will be free for Cloudflare user. We can now essentially abstract most JS script into a single file shared by hundreds of millions of site though Cloudflare.

Yes. According to [this article]( https://news.ycombinator.com/item?id=29496298 ): > Post-acquisition, Zaraz will be folded into Cloudflare and offered as a standalone product called Cloudflare Zaraz — a free version will also be made available, initially in beta. "This means Cloudflare customers will be able to simply toggle on the solution on their dashboard, and it will immediately work on their website, no coding…

Wow this is going to be big. Thanks for the link. ( Many of these are not reaching Front-page at the moment ) It essentially encapsulate 95% if not 99% of all tracking javascript into one.

Re: Why Cloudflare Bought Zaraz

#16
post #9
post #8

Earlier quoted context omitted.

I am co-founder of Zaraz. The description is there is actually old. Zaraz doesn't load the Facebook Pixel in the website at all. It loads it completely server side. It's very different from Segment, mostly because it essentially requires not client side JS at all. We're using the fact we can tap on the request on the CDN level, and then just use that information to forward the data to third parties. I explained the p…

This looks amazing, can’t wait to play around with it. What’s the story around migrating from GTM? We could easily switch out `dataLayer.push` for `zaraz.track` in our internal GTM wrapper, but is there feature parity?

There definitely is feature parity though not everything is available yet through the new Cloudflare interface. Write us to zaraz@cloudflare.com if you need help with converting a large GTM container
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