Beyond that, I believe that Europe’s (particularly Britain’s) negative cultural attitude towards sales is a major inhibitor to building tech champions on the same scale as the US or China. In my thirteen years of working in the UK, I’ve learnt that in British culture sales and selling is viewed negatively. The linked HBR article talks about self-promotion not sales. That seems quite different to me. And speaking from…
Personal anecdote - depends on where you are on the technology adoption bell curve. Innovative, a bit "out-there" things seem to be better received in the US.