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Twitter Blue is now available in the US and NZ

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11–20 of 116 posts

Re: Twitter Blue is now available in the US and NZ

#11
post #9

Can they let us pay to remove all sponsored tweets? That's all I want. I'd gladly pay $10/mo. YouTube Red is the best product experience, and it's something I would pay to have elsewhere. I hate ads. I never buy products from ads. They just distract me. I'd pay $1000/yr for a completely ad-free Google. (No search result ads, no AMP, no "McDonalds" in Google Maps, ...)

Never? Or never actively. i.e. do you unknowingly buy a product at a later date because you at one point saw an ad for it.

Re: Twitter Blue is now available in the US and NZ

#12
post #6

As someone who was an initial skeptic when this was first announced, I really appreciate what twitter is trying to do with Blue, especially around direct payments to publishers. Any step to get the internet off of the ad-based data-harvesting revenue model is ultimately better for almost all parties.

Who said the data-harvesting would stop?

You're right, it probably won't, at least not while it's still printing money for all the corporate entities involved. But it's my understanding that most of the data-harvesting tools in use today were originally created to enhance ad-targeting and drive up CPM. At the very least we can hope products like Blue might put a dent in this incentive structure.

Re: Twitter Blue is now available in the US and NZ

#13

As someone who was an initial skeptic when this was first announced, I really appreciate what twitter is trying to do with Blue, especially around direct payments to publishers. Any step to get the internet off of the ad-based data-harvesting revenue model is ultimately better for almost all parties.

As someone who used and appreciated Scroll (now Twitter Blue) for the same reasons, I'm pissed that they shut down the standalone service and locked it behind Twitter accounts.

Canceled my subscription after that email went out. It's a shame. Kinda wish Mozilla had acquired it instead, although they don't have the leverage to promote it like Twitter does.

Re: Twitter Blue is now available in the US and NZ

#14

This seems eerily similar to what people feared could happen to the web in the absence of net neutrality, only with the role of the ISP this time replaced by a platform content referrer. A multi-tiered web: premium lanes for corporate sponsors with money changing hands. > "On iOS and desktop, Twitter Blue members will enjoy a fast-loading, ad-free reading experience when they visit many of their favorite news sites a…

Maybe they just mean that when you don't load all the ads, things can actually load pretty fast? 0:-)

Re: Twitter Blue is now available in the US and NZ

#15
post #2

I'm glad to support independent journalism while gaining ad-free access to quality content on a platform I frequent.

Ideally you'd also get ad-free access to Twitter itself, which I would certainly consider paying for. Considering the annual per-user revenue is ~ 12USD [1], this seems like something that would be financially interesting to Twitter. [1] https://www.nasdaq.com/articles/forecast-of-the-day%3A-twitt...

Per international user is extremely misleading. Ad costs are wildly different based on geographic area, with the US being far higher.

FB, for example, pulls 4-5x the ARPU for US users compared with international. I'd expect twitter to have a similar pattern (though it depends on what 'international' means: Europe is only half the US).

The other issue with this is that the most engaged twitter users are going be the likeliest to sign up for a paid twitter service. These are also going to be the people pulling the average up.

Re: Twitter Blue is now available in the US and NZ

#16
post #8

Earlier quoted context omitted.

Ideally you'd also get ad-free access to Twitter itself, which I would certainly consider paying for. Considering the annual per-user revenue is ~ 12USD [1], this seems like something that would be financially interesting to Twitter. [1] https://www.nasdaq.com/articles/forecast-of-the-day%3A-twitt...

That's worldwide. Their revenue per US user from ads is $4/month. Selling an ad-free subscription for $3/month can't work for them just from those numbers, and it gets worse when you consider that Apple will be taking 30% of the latter but not the former.

It can work it just wouldn't be profit maximizing in the short term

Re: Twitter Blue is now available in the US and NZ

#17
post #11
post #9

Can they let us pay to remove all sponsored tweets? That's all I want. I'd gladly pay $10/mo. YouTube Red is the best product experience, and it's something I would pay to have elsewhere. I hate ads. I never buy products from ads. They just distract me. I'd pay $1000/yr for a completely ad-free Google. (No search result ads, no AMP, no "McDonalds" in Google Maps, ...)

Never? Or never actively. i.e. do you unknowingly buy a product at a later date because you at one point saw an ad for it.

The "unknowingly" caveat makes that one a bit difficult to answer.

Re: Twitter Blue is now available in the US and NZ

#18
post #7

Earlier quoted context omitted.

Ideally you'd also get ad-free access to Twitter itself, which I would certainly consider paying for. Considering the annual per-user revenue is ~ 12USD [1], this seems like something that would be financially interesting to Twitter. [1] https://www.nasdaq.com/articles/forecast-of-the-day%3A-twitt...

The average across all users is $12, but I suspect the average over people willing to pay for Blue is likely higher than that. It's can be a Catch-22 in some cases. The same people most willing to pay to opt-out are the ones most coveted by advertisers.

Some how I don't think the people that want to pay to get rid of ads are the ones clicking on them.

Anecdotally someone I am close to doesn't seem to mind ads and regularly buys products from them, I block ads and rarely ever buy products from them. I'd pay for not being served ads in the first place

Re: Twitter Blue is now available in the US and NZ

#19
post #11
post #9

Can they let us pay to remove all sponsored tweets? That's all I want. I'd gladly pay $10/mo. YouTube Red is the best product experience, and it's something I would pay to have elsewhere. I hate ads. I never buy products from ads. They just distract me. I'd pay $1000/yr for a completely ad-free Google. (No search result ads, no AMP, no "McDonalds" in Google Maps, ...)

Never? Or never actively. i.e. do you unknowingly buy a product at a later date because you at one point saw an ad for it.

[deleted]

Re: Twitter Blue is now available in the US and NZ

#20

This seems eerily similar to what people feared could happen to the web in the absence of net neutrality, only with the role of the ISP this time replaced by a platform content referrer. A multi-tiered web: premium lanes for corporate sponsors with money changing hands. > "On iOS and desktop, Twitter Blue members will enjoy a fast-loading, ad-free reading experience when they visit many of their favorite news sites a…

I don't think the fear with network neutrality was ever the idea of a content aggregator buying content on behalf of a subscriber, was it?

My understanding of the argument with network neutrality was that the combination of the network provider as a natural monopoly and the network provider's ability to render content inaccessible would result in a fragmented Internet - you can only run so many wires to a house, and if Provider B cut off Content A, you might not get Content A anymore.

I don't see how this is the same thing.

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