AdGives - Ads that give back • Hacker News Board

Re: AdGives - Ads that give back

#11

Post by subpixel » Wed, Aug 17, 2011, 1:42 PM UTC

jannes wrote: post #9

franze wrote: post #7

i have some doubts in it's simplest form an add network has 4 participants * advertiser (the one who pays the bills, and wants to sell stuff to customer) * add network (provides the infrastructure and the network of publishers, has bills to pay) * publishers (which sell their screen real estate and want money from the add network in return) * user (pot. customer, must click on the adds, valuable for the advertiser on…

But is that much different from now? There are already a couple of reasons why someone would click on an ad without "honest interest". I, for example, sometimes click on ads from companies I don't like, so that they have to pay for the click. Everytime I see an ad for Microsoft, Oracle or something along those lines I like to click on it to punish them a little for being stupid (in my opinion). I can't be the only on…

The best punishment is to ignore them. They can afford your click, and worse - they interpret it as approval/reward.

Re: AdGives - Ads that give back

#12

Post by mise » Wed, Aug 17, 2011, 2:34 PM UTC

the ad give sexperiment .com

Re: AdGives - Ads that give back

#13

Post by takinola » Wed, Aug 17, 2011, 4:17 PM UTC

ok. I gotta say it. The url is pretty unfortunate! Never use a url that has the letters "-ex" preceded by any letters that end in "s"...unless of course, you are going for a double entendre.

Re: AdGives - Ads that give back

#14

Post by danielharan » Wed, Aug 17, 2011, 4:18 PM UTC

deniz wrote: post #10

franze wrote: post #7

i have some doubts in it's simplest form an add network has 4 participants * advertiser (the one who pays the bills, and wants to sell stuff to customer) * add network (provides the infrastructure and the network of publishers, has bills to pay) * publishers (which sell their screen real estate and want money from the add network in return) * user (pot. customer, must click on the adds, valuable for the advertiser on…

Thanks for your feedback. I do believe however, even if some clicks are just not for "honest interest", the extra exposure would still have a value to the advertiser. Also many companies do place value on appearing socially responsible.

You're doing it wrong.

Few people click and it's mostly poor, uneducated customers. Your customers will be cheap-ass direct response marketers that can't compute a confidence interval.

Click-based attribution is fundamentally broken, and the market is moving away from that. Haven't you done any customer development with marketers!?

Re: AdGives - Ads that give back

#15

Post by calbear81 » Wed, Aug 17, 2011, 5:16 PM UTC

jannes wrote: post #9

franze wrote: post #7

i have some doubts in it's simplest form an add network has 4 participants * advertiser (the one who pays the bills, and wants to sell stuff to customer) * add network (provides the infrastructure and the network of publishers, has bills to pay) * publishers (which sell their screen real estate and want money from the add network in return) * user (pot. customer, must click on the adds, valuable for the advertiser on…

But is that much different from now? There are already a couple of reasons why someone would click on an ad without "honest interest". I, for example, sometimes click on ads from companies I don't like, so that they have to pay for the click. Everytime I see an ad for Microsoft, Oracle or something along those lines I like to click on it to punish them a little for being stupid (in my opinion). I can't be the only on…

When you click on an ad to "punish" the advertiser, you are doing one of a few things that are really counter-productive to what you're trying to do:

1) You're rewarding the advertiser by implying interest in what they have pitched, therefore encouraging them to blast you with more ads.

2) Assuming you're not using AdBlock, you've probably just added yourself to a much more targeted cookie pool of "people who are interested in Microsoft because they clicked". Enjoy the MS ads that will now follow you all over the web through one of the many behavioral retargeting networks.

3) You did nothing to hurt MS because they bought based on CPM so the impression was paid for in the first place, clicks don't hurt them.

4) You hurt the site you saw the ad on. Let's assume this site is a site you visit frequently. People click but no one buys, the ad agency compares the performance on this site vs. others with a less punishing audience, and decide that the money is better spent elsewhere thus depriving this site of much needed ad revenue.

Re: AdGives - Ads that give back

#16

Post by kposehn » Thu, Aug 18, 2011, 4:28 AM UTC

It is an interesting idea at first glance, but it does run up against an age old problem in CPC: incentivized clicks.

Any time a person clicks on an ad for any reason other than they want to based on the content of the ad then they are worthless about 90% of the time. I know this because I've dealt with incent traffic for years upon years.

A charity based CPC ad is basically a fun idea at the start, but I'll do you one better: I'll donate a portion of my revenue from each lead you bring me to a charity.

One other thing..."Advertising sucks! Especially online. It's evil. It takes and takes, and never gives back. It's frustrating just thinking about it."

You just turned off pretty much any advertiser ever, including their agency and most publishers. You might want to tone down the evil talk just a tad... ;)