This seems like it's just a re-branding and downsizing exercise. Which isn't a bad idea. An old joke is that Alitalia = "Always Late In Takeoff, Always Late In Arrival".
So they rebranded to "Always Takeoff Arrival".
Italy reveals its new national airline
11–20 of 52 posts
Re: Italy reveals its new national airline
#12> They've long dominated the food and fashion worlds, this year they've dominated sports, and now they're aiming for the skies. This is a joke perhaps?
At least they won the Euro 2020 this summer, but were they successful in the Olympics too?
Re: Italy reveals its new national airline
#13All fine. Too bad in the process over 7000 people lost their jobs.
Better 7000 than all 10, surely.
Re: Italy reveals its new national airline
#14Earlier quoted context omitted.
I wonder how many of the 7K people were just moving papers around...
Surely not all of them, since the Alitalia fleet size just a couple years ago was over twice the size of the current ITA one. And by the way, if someone is paid to move papers around, the fault should be on whoever hired him/her.
Sometimes. Sometimes it a bigger problem, and goes all the way to top and beyond to country's traditions and problems (nepotism and corruption, buy a job style). Thai airways had a lot of people moving paper for example, you purchased your job there.
Re: Italy reveals its new national airline
#15Is it bad that when I hear ITA, I think of the airline pricing optimization software system that Google bought?
Same here.
Re: Italy reveals its new national airline
#16> They've long dominated the food and fashion worlds, this year they've dominated sports, and now they're aiming for the skies. This is a joke perhaps?
At least they won the Euro 2020 this summer, but were they successful in the Olympics too?
Not in terms of medals but the 100m sprint is a significant achievement.
Re: Italy reveals its new national airline
#17>> They've long dominated the food and fashion worlds, this year they've dominated sports, and now they're aiming for the skies.
Being the best at something wins you a prize. It rarely ever means market share. Italy has a great football team, but what percentage of world football is played there? They certainly have all the best fashion, but what percentage of the world's clothing is manufactured in Italy? This philosophy will not translate well to air travel. Having the best planes and the best staff in the world means little compared to having the lowest price and best on-time performance.
Re: Italy reveals its new national airline
#18"The planes will resemble what you’d expect a pasta-flavored energy drink to look like. And to show you that this will be a real business, we paid all $2 of our marketing budget for this Photoshop file."
Re: Italy reveals its new national airline
#19>> They've long dominated the food and fashion worlds, this year they've dominated sports, and now they're aiming for the skies. Being the best at something wins you a prize. It rarely ever means market share. Italy has a great football team, but what percentage of world football is played there? They certainly have all the best fashion, but what percentage of the world's clothing is manufactured in Italy? This philo…
Italian software engineer here.
Just ignore the douchebags that came up with that rebranding strategy and the journalists that indulge them.
It's all a massive show put on to get the investors money.
It's wrong to reduce a country of 60 millions people to be "good chef and good designers".
Don't lean into stereotypes of other countries and don't listen to people that try to use stereotypes to market you products from that country.
Especially when the whole thing is wrapped with strong nationalism masked as pride.
Re: Italy reveals its new national airline
#20>> They've long dominated the food and fashion worlds, this year they've dominated sports, and now they're aiming for the skies. Being the best at something wins you a prize. It rarely ever means market share. Italy has a great football team, but what percentage of world football is played there? They certainly have all the best fashion, but what percentage of the world's clothing is manufactured in Italy? This philo…
Italian software engineer here. Just ignore the douchebags that came up with that rebranding strategy and the journalists that indulge them. It's all a massive show put on to get the investors money. It's wrong to reduce a country of 60 millions people to be "good chef and good designers". Don't lean into stereotypes of other countries and don't listen to people that try to use stereotypes to market you products from…
Completely agree with you, this journalist’s bs is not really helping anyone to be thoroughly informed about the situation.