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The Reemergence of Style in Software

future.a16z.com

11–20 of 66 posts

Re: The Reemergence of Style in Software

#11
post #8

I don't want to know how much money was paid for these logos https://future.a16z.com/wp-content/uploads/2021/10/Logo-Tran...

I would barely call them logos. It's like they found the name of the company mentioned in the title of some blog article and just took a screenshot.

The new Pinterest logo is downright offensive, given how great the original was.

Re: The Reemergence of Style in Software

#12
post #8

I don't want to know how much money was paid for these logos https://future.a16z.com/wp-content/uploads/2021/10/Logo-Tran...

« By appealing to everyone with these clean lines, gradients, and rounded shapes, no one feels particularly compelled by them. »

To be honest, I think this bit of fashion is just a pendulum that swings back and forth every decade or two.

One curious thing I noticed on the swing back in the opposite direction around the early 90s (when many logos changed from circles and constant-width strokes to ellipses and more 'stressed' letters): the new logos somehow seemed to me to be "cleaner" than the previous ones, even though that's also what I'd felt when things were going the other way.

Re: The Reemergence of Style in Software

#13

> Modern software’s humdrum lack of identity has resulted in users craving more interesting, opinionated tools, tools that feel like us — or a better, more interesting, wackier version of us. The above is the kind of sentence that you'll see in almost any fashion or arts magazine. Pretty fluffy stuff. Not really the kind of thing we're used to, in the engineering community. That said, I firmly believe that there's al…

[deleted]

Re: The Reemergence of Style in Software

#14

> Modern software’s humdrum lack of identity has resulted in users craving more interesting, opinionated tools, tools that feel like us — or a better, more interesting, wackier version of us. The above is the kind of sentence that you'll see in almost any fashion or arts magazine. Pretty fluffy stuff. Not really the kind of thing we're used to, in the engineering community. That said, I firmly believe that there's al…

So I read the first sentence and my immediate reaction was "Well I don't. And I'm not sure anyone has ever expressed that opinion to me" and I stopped reading.

Re: The Reemergence of Style in Software

#16
post #8

I don't want to know how much money was paid for these logos https://future.a16z.com/wp-content/uploads/2021/10/Logo-Tran...

I disagree that this is a fashion -- logo design over the last 100+ years has consistantly shifted this way, while the media they are communicated in has engendered lower and lower attention span, vastly faster exposure rates per day, massive audiences.

The information in the logo is being reduced for specific reasons. I agree that this is de-facto loss of diversity and culture for delivery, somewhat analagous to factory methods of goods production.

Re: The Reemergence of Style in Software

#18

> Modern software’s humdrum lack of identity has resulted in users craving more interesting, opinionated tools, tools that feel like us — or a better, more interesting, wackier version of us. The above is the kind of sentence that you'll see in almost any fashion or arts magazine. Pretty fluffy stuff. Not really the kind of thing we're used to, in the engineering community. That said, I firmly believe that there's al…

I am going to make a claim as someone who works in both the crossroad of devwork and design that there is not one piece of software that caters truly for the artist.

Every piece of software for artists / designers is not intuitive. It’s sliders, knobs, modals and panels. Programmers making design software is Not A Good Idea.

The way forward is something like ProCreate, so just the software and the pen, and maybe more auxiliary devices (a color palet for instance) to become more analog again.

Re: The Reemergence of Style in Software

#19
> blasé, blue-branded modern tools

Physician, heal thyself! :-)

Also - it’s a little depressing to see the Cambrian explosion of graphic style in the first 30 years of consumer software reduced to Windows and KidPix. Oh well, I guess it’s on me to “be the change I want to see in the world” and do a blog post with some other examples!

Re: The Reemergence of Style in Software

#20
post #8

I don't want to know how much money was paid for these logos https://future.a16z.com/wp-content/uploads/2021/10/Logo-Tran...

Can we also talk about how everyone’s clip art looks so much alike? All those tubular-limbed primary-colored simple sausage people make me wince. I guess when you’re making the 10,000th SaaS you just want to be like the others.
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