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FTC Puts Hundreds of Businesses on Notice about Fake Reviews

ftc.gov

11–20 of 281 posts

Re: FTC Puts Hundreds of Businesses on Notice about Fake Reviews

#11

Random thought: before the Internet were reviews any better? I know there were/are quality reviews like Consumer Reports and such. But were there any crowdsourced reviews? Are we worse off or are we just needing to protect people from their inability to scrutinize a new source of bad data?

I imagine large-scale slander campaigns in the form of fake reviews was probably much more difficult, costly, and risky prior to the internet.

Re: FTC Puts Hundreds of Businesses on Notice about Fake Reviews

#12
There's a whole fraud economy that has emerged in the last decade or so. Its existence has done deep harm to social trust, in my opinion. It extends far beyond just fake reviews of course; it reaches deep into the corrupt business practices and politicians/governments around the world.

Re: FTC Puts Hundreds of Businesses on Notice about Fake Reviews

#13

Random thought: before the Internet were reviews any better? I know there were/are quality reviews like Consumer Reports and such. But were there any crowdsourced reviews? Are we worse off or are we just needing to protect people from their inability to scrutinize a new source of bad data?

People either got their reviews from quality, trusted third parties like Consumer Reports, or they got reviews from friends.

It would be pretty expensive to bribe consumer reports, and it isn't as cost effective to pay someone to give fake recommendations to their friends as it is to pay for fake recommendations on a website. Although some companies do that; it is called multi level marketing.

Re: FTC Puts Hundreds of Businesses on Notice about Fake Reviews

#14

Earlier quoted context omitted.

Amazon is listed as one of the companies receiving the notice, though as the list says that's not evidence that they've done anything wrong. Google, Pepsi, and others who are unlikely to be involved in this are there too https://www.ftc.gov/system/files/attachments/penalty-offense...

> Google, Pepsi, and others who are unlikely to be involved in this are there too It's possible for big companies to "be involved" via third parties. For instance, Big Company pays Big Agency, who allocates some spend to Unscrupulous Digital Marketing Firm or Shady Digital Advertising Service. This doesn't mean that Big Company intentionally engaged in bad behavior but on the other hand, big companies tend to work wi…

Those pesky rouge project managers are always a perfect scapegoat providing plausible deniability.

Re: FTC Puts Hundreds of Businesses on Notice about Fake Reviews

#15

Random thought: before the Internet were reviews any better? I know there were/are quality reviews like Consumer Reports and such. But were there any crowdsourced reviews? Are we worse off or are we just needing to protect people from their inability to scrutinize a new source of bad data?

People either got their reviews from quality, trusted third parties like Consumer Reports, or they got reviews from friends. It would be pretty expensive to bribe consumer reports, and it isn't as cost effective to pay someone to give fake recommendations to their friends as it is to pay for fake recommendations on a website. Although some companies do that; it is called multi level marketing.

Consumer reports kind of went down hill too. It was the solution though, I remember people paid good money for sun service.

Re: FTC Puts Hundreds of Businesses on Notice about Fake Reviews

#16
post #12

There's a whole fraud economy that has emerged in the last decade or so. Its existence has done deep harm to social trust, in my opinion. It extends far beyond just fake reviews of course; it reaches deep into the corrupt business practices and politicians/governments around the world.

How do you know reviews were more reliable before ? In pretty much all industries people were hacking reviews before especially when channels were more limited. Nobody invented fraud yesterday.

Re: FTC Puts Hundreds of Businesses on Notice about Fake Reviews

#17

Earlier quoted context omitted.

People either got their reviews from quality, trusted third parties like Consumer Reports, or they got reviews from friends. It would be pretty expensive to bribe consumer reports, and it isn't as cost effective to pay someone to give fake recommendations to their friends as it is to pay for fake recommendations on a website. Although some companies do that; it is called multi level marketing.

Consumer reports kind of went down hill too. It was the solution though, I remember people paid good money for sun service.

Yeah...they were good even after the internet became big...for a while, but the last few years have been so far downhill I don't even look to them anymore.

Re: FTC Puts Hundreds of Businesses on Notice about Fake Reviews

#18

Random thought: before the Internet were reviews any better? I know there were/are quality reviews like Consumer Reports and such. But were there any crowdsourced reviews? Are we worse off or are we just needing to protect people from their inability to scrutinize a new source of bad data?

Reviews were probably even worse before because so much fewer in number and easily corrupted by financial interests.

Re: FTC Puts Hundreds of Businesses on Notice about Fake Reviews

#19

Random thought: before the Internet were reviews any better? I know there were/are quality reviews like Consumer Reports and such. But were there any crowdsourced reviews? Are we worse off or are we just needing to protect people from their inability to scrutinize a new source of bad data?

There were a fair amount of bullshit fake testimonials on TV. Informercials being particularly brazen.

Re: FTC Puts Hundreds of Businesses on Notice about Fake Reviews

#20
post #11

Random thought: before the Internet were reviews any better? I know there were/are quality reviews like Consumer Reports and such. But were there any crowdsourced reviews? Are we worse off or are we just needing to protect people from their inability to scrutinize a new source of bad data?

I imagine large-scale slander campaigns in the form of fake reviews was probably much more difficult, costly, and risky prior to the internet.

Or easier.
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