So is doubleclick a company people look up to? I associate them with skeezy business practices, tracking people, privacy issues, and crappy advertising. I'm seriously trying to come up with one reason to like them. Maybe it's that they're successful? But so is monsanto, and i don't look up to them.
What If...: How Yahoo Almost Bought DoubleClick Before Google
11–16 of 16 posts
Re: What If...: How Yahoo Almost Bought DoubleClick Before Google
#12So is doubleclick a company people look up to? I associate them with skeezy business practices, tracking people, privacy issues, and crappy advertising. I'm seriously trying to come up with one reason to like them. Maybe it's that they're successful? But so is monsanto, and i don't look up to them.
Truthfully, I think the problems with Monsanto are more hype than real. They deal with the most important issues in the world, almost - making food available.
[1] http://en.wikipedia.org/wiki/Monsanto#Environmental_and_heal...
[2] http://en.wikipedia.org/wiki/Monsanto#Related_legal_actions
Re: What If...: How Yahoo Almost Bought DoubleClick Before Google
#13If Yahoo had bought DoubleClick, they likely would not have come up with AdWords, which is where the big money is for Google. On top of that, Yahoo's search technology wasn't as good as google, so people would have still left Yahoo for google.
Re: What If...: How Yahoo Almost Bought DoubleClick Before Google
#14The title completely misses the point that it isn't what you buy, but what you do with it. Another proof that execution is the key. If Yahoo had bought DoubleClick, they likely would not have come up with AdWords, which is where the big money is for Google. On top of that, Yahoo's search technology wasn't as good as google, so people would have still left Yahoo for google.
Re: What If...: How Yahoo Almost Bought DoubleClick Before Google
#15The title completely misses the point that it isn't what you buy, but what you do with it. Another proof that execution is the key. If Yahoo had bought DoubleClick, they likely would not have come up with AdWords, which is where the big money is for Google. On top of that, Yahoo's search technology wasn't as good as google, so people would have still left Yahoo for google.
I'm guessing the opportunity the people within Google saw at the time they were competing for acquisitions was the same thing. Maybe one saw a diamond in the rough while others saw the diamond as being complete and thus those differing perspectives led to different executions post-acquisition.