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HN Exercise: We're the Hipmunk for X

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Re: HN Exercise: We're the Hipmunk for X

#11

"We're the Hipmunk for apartment rentals" sounds amazing to me but all of the little hidden details that a property owner won't list might make this less effective than Hipmunk where you know what you are getting with each airline.

You bring up a good point. The more homogeneous the end product the better this would work.

Re: HN Exercise: We're the Hipmunk for X

#16

"We're the Hipmunk for apartment rentals" sounds amazing to me but all of the little hidden details that a property owner won't list might make this less effective than Hipmunk where you know what you are getting with each airline.

http://www.apartmentfinder.com/

Re: HN Exercise: We're the Hipmunk for X

#18
We're the Hipmunk of research chemicals (http://store.p212121.com).

As a side, at what point is a site popular enough to be 'the Y of X'. I suspect Hipmunk conveys more here than the dental office. I've been going with an amazon analogy - what amazon does to books, we do to research chemicals.

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