Apple is in no position whatsoever to fight governments. The amount of money and power they wield in the market and society is huge, but it doesn't even rank in competition to the power of the state. (For scale, the US, just a single country, has spent, only on the military, 4.3x the entire market cap of Apple ($2410B) since the iPhone was introduced.) They have to do whatever the CCP tells them to do, as they are co…
Given that, one would assume they are willing to take a hit in profit (by not selling & not cooperating) in places like Russia and China.
And as it seems, they prefer profit. Which kinda make all their marketing talk as purely virtue signaling.