Measuring is undervalued, particularly vs writing, because it doesn't show off creativity.
Most folks don't naturally like to measure things. Most people view the world through their own personal lens and they categorize phenomena through their experiences. It makes it hard to "sell" the idea of measurement, since most people only see the things they're predisposed to see.
Because, as it is, it just sounds like “advertisement doesn’t work on me, because I’m better than normal people”.