I don't understand why ISPs aren't offering some benefit to their users when they introduce these transfer caps. Why not add caps to the lower plans and lower the price as well? If it's true that the vast majority of users don't get anywhere near the caps, then this would be beneficial to most users. For heavier users, offer a plan with no cap (or, say, a cap 10x larger) and higher speed, and charge more for it. I th…
200MB - $15/month 2GB - $25/month
Albeit without the higher speeds.