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I sent over 10k personal thank you videos to my customers

marshallhaas.com

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Re: I sent over 10k personal thank you videos to my customers

#11

Post by rspeele »

fishtoaster wrote: post #9

This seems at least a little unethical. At the very least, I would think worse of a company that sent a video to me that seemed personalized, but later turned out to be mass-produced. He has an ethics section in the article, but doesn't doesn't go very deep and (unsurprisingly) concludes that his own actions were perfectly fine. The root of the problem is why customers respond well to these videos: they're surprised…

Well said, especially this line:

> I think that "if we were honest about this, customers wouldn't like it" is a good litmus test for whether you're doing an ethical thing or not.

Re: I sent over 10k personal thank you videos to my customers

#12

Post by PedroBatista »

This is the inevitable next level of marketing/customer service bullshitery.

The lack of self-awareness these people show and even brag about when they manipulate, fake and scam every single aspect and gesture where it still might exist any real connection between humans is astonishing.

This is yet another scorched-earth marketing tactic, it might be "good" for those doing it first ( which is what matters in this damn tech war-economy ) but the price of broken trust, cynicism and apathy that follows is something that affects the whole.

Re: I sent over 10k personal thank you videos to my customers

#13

Post by tshaddox »

fishtoaster wrote: post #9

This seems at least a little unethical. At the very least, I would think worse of a company that sent a video to me that seemed personalized, but later turned out to be mass-produced. He has an ethics section in the article, but doesn't doesn't go very deep and (unsurprisingly) concludes that his own actions were perfectly fine. The root of the problem is why customers respond well to these videos: they're surprised…

> In a few years, people will know this can easily be done and the value of personal videos will drop.

Or put another way, people will have to do different things (which aren't easily automated) to earn that value.

Re: I sent over 10k personal thank you videos to my customers

#14

Post by JustARandomGuy »

underseacables wrote: post #2

Similarly there is a phenomenal company called HandWrytten. It uses robots to write thank you cards with ink pens. I upload a spreadsheet of all of my contacts, with a message for each, and the robot beautifully writes out the card in my own handwriting; personal hand writing is an extra fee. Takes about an hour for 155 contacts. I keep up with hundreds of people in my job and something personal like this really goes…

I've received thank you cards like this (I volunteer for certain well-regarded organizations). While the thank you card is very nice, the fake "handwritten" part is obvious - the strokes of the pen are a little too clean, too precise to be a human. A human tends to smudge some characters, or some characters will be squeezed in - the robotic handwriting never does that, so it's an obvious giveaway.

Don't get me wrong, receiving a personalized letter is very much appreciated and I appreciate it more because they put extra thought in it, but very few would think of it as actually handwritten by a human.

Re: I sent over 10k personal thank you videos to my customers

#15

Post by stronglikedan »

I just got a similar video from my car salesman a couple weeks back, and wondered if it was truly personalized. I just went back and watched it, and I think it is, because his lips are clearly saying my name. Not like the sample video on this post, where it's obvious he's not saying "Andrew" if you look closely. Even still, now I wonder if maybe it was just a better version of this technology.

Re: I sent over 10k personal thank you videos to my customers

#16

Post by walrus01 »

fishtoaster wrote: post #9

This seems at least a little unethical. At the very least, I would think worse of a company that sent a video to me that seemed personalized, but later turned out to be mass-produced. He has an ethics section in the article, but doesn't doesn't go very deep and (unsurprisingly) concludes that his own actions were perfectly fine. The root of the problem is why customers respond well to these videos: they're surprised…

Mostly this is just creepy and weird. I bet all those text blocks from people responding positively to it are from people who don't have any practice or previous context experience in distinguishing AI/generated content from authentic content.

Re: I sent over 10k personal thank you videos to my customers

#17

Post by andai »

fishtoaster wrote: post #9

This seems at least a little unethical. At the very least, I would think worse of a company that sent a video to me that seemed personalized, but later turned out to be mass-produced. He has an ethics section in the article, but doesn't doesn't go very deep and (unsurprisingly) concludes that his own actions were perfectly fine. The root of the problem is why customers respond well to these videos: they're surprised…

I used Deepfakes to trick 10k people into thinking I cared

Re: I sent over 10k personal thank you videos to my customers

#18

Post by Mistletoe »

walrus01 wrote: post #16
fishtoaster wrote: post #9

This seems at least a little unethical. At the very least, I would think worse of a company that sent a video to me that seemed personalized, but later turned out to be mass-produced. He has an ethics section in the article, but doesn't doesn't go very deep and (unsurprisingly) concludes that his own actions were perfectly fine. The root of the problem is why customers respond well to these videos: they're surprised…

Mostly this is just creepy and weird. I bet all those text blocks from people responding positively to it are from people who don't have any practice or previous context experience in distinguishing AI/generated content from authentic content.

It’s Boomer bait.

Re: I sent over 10k personal thank you videos to my customers

#19

Post by anyfoo »

PedroBatista wrote: post #12

This is the inevitable next level of marketing/customer service bullshitery. The lack of self-awareness these people show and even brag about when they manipulate, fake and scam every single aspect and gesture where it still might exist any real connection between humans is astonishing. This is yet another scorched-earth marketing tactic, it might be "good" for those doing it first ( which is what matters in this dam…

> but the price of broken trust, cynicism and apathy that follows is something that affects the whole.

Very well said.

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