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The mermaid is taking over Google search in Norway

alexskra.com

11–20 of 359 posts

Re: The mermaid is taking over Google search in Norway

#11
post #5

Interesting because it shows that bounce-back is a more significant ranking factor than before. It seems like they've manipulated rankings by locking people in to reduce their bounce-back stats (in addition to keyword-stuffed content)

I don't think it necessarily shows that. Their good ranking could be completely unrelated to bouceback.

Who knows? It's a black box after all.

...but, you know. Can you see anything else they're doing that would give them that kind of ranking? These pages are just piles of crap, and google is pretty good at filtering that sort of stuff out.

If it was that easy, google would be filled with spam everywhere.

The chance that someone did something random thats very uncommon (block back) and it happened to be a super effective signal to google seems:

a) like an edge case they didn't think of

b) like it'll get fixed pretty fast

c) not that unlikely.

Compared to, say, the idea that some random spammers have built a network of incredibly sophisticated ML-generated pages that can subvert googles algorithms which seems:

a) not substantiated by any obvious content on the pages

b) requires a very high level of sophistication which seems totally lacking

c) very unlikely

...but I mean, who knows right?

We're all just speculating. I guess it'll get fixed soon, and we'll never know.

Re: The mermaid is taking over Google search in Norway

#12

TFA talks about Google testing with "unknown IP", but doesn't mention any testing done by the author with cookies cleared or in incognito mode. This seems basic.

What do you expect incognito to change? That would presumably show the same content the author is seeing. Only Google sees the content that drives the ranking.

It is Google that needs "incognito" mode, not the author.

Re: The mermaid is taking over Google search in Norway

#13
I doubt it's some crazy sophisticated SEO hijacking operation. Probably a result of a small data set (Norwegian language web pages), specific search terms (Norwegian brands, companies), and lots of keyword stuffing. Most of the examples the author pointed out were from pages 5-10 of Google results, which are probably worthless for ad revenue anyways.

Re: The mermaid is taking over Google search in Norway

#15
post #12

TFA talks about Google testing with "unknown IP", but doesn't mention any testing done by the author with cookies cleared or in incognito mode. This seems basic.

What do you expect incognito to change? That would presumably show the same content the author is seeing. Only Google sees the content that drives the ranking. It is Google that needs "incognito" mode, not the author.

I stopped using google for search because I noticed the filter bubble it was building around me. Perhaps that wasn't maintained by cookies, but in that case I wonder what it was...

Re: The mermaid is taking over Google search in Norway

#16
post #13

I doubt it's some crazy sophisticated SEO hijacking operation. Probably a result of a small data set (Norwegian language web pages), specific search terms (Norwegian brands, companies), and lots of keyword stuffing. Most of the examples the author pointed out were from pages 5-10 of Google results, which are probably worthless for ad revenue anyways.

[deleted]

Re: The mermaid is taking over Google search in Norway

#17
Catch22 though. If you eliminate bounce back, you have to rank to get the ranking signal into Google. So how did they rank in the first place? I haven’t tried to reverse what they’re doing but I don’t think the author quite figured it out. Interesting phenomenon though.

Re: The mermaid is taking over Google search in Norway

#18
post #13

I doubt it's some crazy sophisticated SEO hijacking operation. Probably a result of a small data set (Norwegian language web pages), specific search terms (Norwegian brands, companies), and lots of keyword stuffing. Most of the examples the author pointed out were from pages 5-10 of Google results, which are probably worthless for ad revenue anyways.

He specifically pointed out that it's ranking in the top 10 for nearly every search he did.

Re: The mermaid is taking over Google search in Norway

#19
post #13

I doubt it's some crazy sophisticated SEO hijacking operation. Probably a result of a small data set (Norwegian language web pages), specific search terms (Norwegian brands, companies), and lots of keyword stuffing. Most of the examples the author pointed out were from pages 5-10 of Google results, which are probably worthless for ad revenue anyways.

This type of scraped-content websites were common for English language searches back in 2010 or so. I believe the 'Panda' algorithm update eliminated them from English searches.

Re: The mermaid is taking over Google search in Norway

#20
post #5

Interesting because it shows that bounce-back is a more significant ranking factor than before. It seems like they've manipulated rankings by locking people in to reduce their bounce-back stats (in addition to keyword-stuffed content)

I don't think it necessarily shows that. Their good ranking could be completely unrelated to bouceback.

I wonder why Yandex opens every link in a new window. How can they track bounceback?
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