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We replaced rental brokers with software and filled 200 vacant apartments

caretaker.com

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Re: We replaced rental brokers with software and filled 200 vacant apartments

#11
post #6

Would love something like this to kill (or at least severely maim) the broker industry in NYC. 0 value added at the cost of 10-15% of yearly rent.

0 value added for the tenant, but brokers typically serve the landlord.

Software serves both parties with a win. Faster for LL, cheaper for Tenant.

Re: We replaced rental brokers with software and filled 200 vacant apartments

#12
post #9
post #6

Would love something like this to kill (or at least severely maim) the broker industry in NYC. 0 value added at the cost of 10-15% of yearly rent.

If I’m not mistaken, didn’t NYC enact a law last year that bans landlords from charging tenants the broker fee?

It's good that there's no surprise fees, but they're still being paid. It's like anything, the value is just hidden in the price of the product now, rent in this case.

Re: We replaced rental brokers with software and filled 200 vacant apartments

#13
post #9
post #6

Would love something like this to kill (or at least severely maim) the broker industry in NYC. 0 value added at the cost of 10-15% of yearly rent.

If I’m not mistaken, didn’t NYC enact a law last year that bans landlords from charging tenants the broker fee?

That is not how economics work...

All fees are passed on to the consumer in some way, it is either a line item or hidden

Re: We replaced rental brokers with software and filled 200 vacant apartments

#14
post #9

Earlier quoted context omitted.

If I’m not mistaken, didn’t NYC enact a law last year that bans landlords from charging tenants the broker fee?

It's good that there's no surprise fees, but they're still being paid. It's like anything, the value is just hidden in the price of the product now, rent in this case.

The landlord can decide if it's worth paying them then

Re: We replaced rental brokers with software and filled 200 vacant apartments

#16
post #6

Would love something like this to kill (or at least severely maim) the broker industry in NYC. 0 value added at the cost of 10-15% of yearly rent.

Yeah, last year it had briefly seemed that broker's fees had become illegal, but this year that was "clarified" and now they're definitively legal again. [1] [2]

Previously it had seemed like nothing could get rid of them -- landlords mostly didn't care since it was mostly tenants who paid them in the end.

But COVID suddenly made everyone a bit more willing to consider other options (like virtual tours), and with some rents down landlords are perhaps a bit more willing to realize that if there's no broker's fee, tenants can pay a little more.

I'm actually really excited about this lockbox technology, I genuinely think it could be the key to "unlocking" competition again.

My only concern is that a lot of buildings don't have anything obvious in the front to lock it to, as well as plenty of buildings prohibiting tenants from storing keys in lockboxes in front, both because anyone can take a hammer to one and smash it to get the building key, and also because they don't trust it's not someone running an AirBNB.

[1] https://www.nytimes.com/2021/05/27/nyregion/broker-fees-real...

[2] https://www.timeout.com/newyork/news/you-will-still-have-to-...

Re: We replaced rental brokers with software and filled 200 vacant apartments

#17
I lived in a UDR apartment property for the past 3+ yrs. They first had 2 full-time sales persons on site. That went down to one, then to zero. Now they lease based on GOOD 3d drawings of apartments, virtual showings, and easy Docusign based lease agreements. You can check it out here: https://www.udr.com/washington-dc-apartments/arlington/cresc...

No value seems to have been lost in going from humans to software. Yes, vacancies are up, but that is probably due to the 15-20% rent increases and general migration away from the city. I'm sure they are also saving a mint on the two fewer on-site sales FTEs. Seems like a big win for both the tenant and landlord (hopefully the savings are being split.)

EDIT: I dont think virtual showings are a replacement for a physical walk-thru. However, it is a great way to filter out obviously mismatching apartments and a way to not waste time visiting apartments way out of your requirements. For example, if I just want to see the size of closets (a big deciding factor for me), i can do that on a floorplan easily. I can easily filter out apartments w/o walk-in closets.

Re: We replaced rental brokers with software and filled 200 vacant apartments

#18
post #7

Glad they didn't go with virtual viewings - scam players here (UK) do that and just run away with the deposit.

Super rampant here in CA with Craigslist. Scammer will post a rental ad for a house that is currently for sale in Zillow. You know it's a scam pretty easily, but not everyone does. If someone other than Craigslist can get in this market and do a better job, one that verifies the Lister owns the property, and there is no funny business about who gets the property, that would be excellent.

Re: We replaced rental brokers with software and filled 200 vacant apartments

#19
post #6

Would love something like this to kill (or at least severely maim) the broker industry in NYC. 0 value added at the cost of 10-15% of yearly rent.

0 value added for the tenant, but brokers typically serve the landlord.

In NYC, there are often two brokers—one for the landlord, and one for the tenant.

Re: We replaced rental brokers with software and filled 200 vacant apartments

#20
> Renters would pay us to take over the remainder of their lease obligation, we'd find a new qualified tenant and get the landlord's approval for a lease transfer or sublease. If we weren't able to find a new tenant, we'd pay the rent until the end of the lease.

Also pretty nice that you do that, but one thing I would recommend is immediately not allow any landlords that require such evil practices and be banned from your system.

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