It's times like this that I wish HN was curated. It seems that everyday we get posts like this where some random person - "I'm a first time tech founder; I'm also a first time programmer." - conjures up a bunch of ideas supported only by their imagination.
What G+ is really about (pst it's not social)
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Re: What G+ is really about (pst it's not social)
#12On Facebook you buy ads for ~$1+ because you can set target demographic to something as specfic as "women; 42-47 years old; looking for relationships with other women; with a degree in biology or computer science; attened Harvard; Works at IBM; who likes horseback riding or skiing" Imagine if google knew BOTH your search term and your complete personal history. Then the ad price and conversion would increase enormous…
I am not convinced it is that useful to have explicitly targeted audiences for advertisement. It may be better to understand and interpret an ad campaign, but generally, what works best when doing statistical prediction is not what is the most intuitive.
Also, even though your example is obviously not meant to be taken as is, it shows that targeted demographics quickly don't have a lot of data behind them. Successful stories in AI usually involves lots of averaged data with only little "focused" data to adapt your model quickly (e.g. as done in speech recognition where models are estimated on 1000s of hours from many speakers, and the model is then adapted for the one speaker to be recognized).
I think the value of the so called social graph for advertising is overestimated. IMO, what's interesting about facebook is more the amount and diversity of data than its personalized nature. But then, I have little knowledge about algo for advertisement targetting, maybe the situation is different than the domains I am familiar with.
Re: What G+ is really about (pst it's not social)
#13On Facebook you buy ads for ~$1+ because you can set target demographic to something as specfic as "women; 42-47 years old; looking for relationships with other women; with a degree in biology or computer science; attened Harvard; Works at IBM; who likes horseback riding or skiing" Imagine if google knew BOTH your search term and your complete personal history. Then the ad price and conversion would increase enormous…
You think like a tech person:
- Google Engineer: If I'll better target demographics and increase conversion - I'll be able to raise my per ad price by 200%
- Ad Campaign Manager: better conversion rate? OK will pay max 15%-30% more per ad.
- Google AdSence Manager: we'll lose 80% of revenue if target narrow demographics - screw it
Re: What G+ is really about (pst it's not social)
#14[deleted]
Re: What G+ is really about (pst it's not social)
#15It's times like this that I wish HN was curated. It seems that everyday we get posts like this where some random person - "I'm a first time tech founder; I'm also a first time programmer." - conjures up a bunch of ideas supported only by their imagination.
But we need this new blood.
Let the best survive!
Re: What G+ is really about (pst it's not social)
#16On Facebook you buy ads for ~$1+ because you can set target demographic to something as specfic as "women; 42-47 years old; looking for relationships with other women; with a degree in biology or computer science; attened Harvard; Works at IBM; who likes horseback riding or skiing" Imagine if google knew BOTH your search term and your complete personal history. Then the ad price and conversion would increase enormous…
You think like a tech person: - Google Engineer: If I'll better target demographics and increase conversion - I'll be able to raise my per ad price by 200% - Ad Campaign Manager: better conversion rate? OK will pay max 15%-30% more per ad. - Google AdSence Manager: we'll lose 80% of revenue if target narrow demographics - screw it
If advertisement is paid per click, and not per impression, Google itself is interested in better targeting of what to display to whom, because it frees up inventory without impacting revenue.
Re: What G+ is really about (pst it's not social)
#17On Facebook you buy ads for ~$1+ because you can set target demographic to something as specfic as "women; 42-47 years old; looking for relationships with other women; with a degree in biology or computer science; attened Harvard; Works at IBM; who likes horseback riding or skiing" Imagine if google knew BOTH your search term and your complete personal history. Then the ad price and conversion would increase enormous…
However, Google know what you're looking for, and all your past search terms. Although Facebook might have more demographic information, with google, you can target ads for people who are looking for dog worming tablets, regardless of who they are.
Re: What G+ is really about (pst it's not social)
#18Earlier quoted context omitted.
You think like a tech person: - Google Engineer: If I'll better target demographics and increase conversion - I'll be able to raise my per ad price by 200% - Ad Campaign Manager: better conversion rate? OK will pay max 15%-30% more per ad. - Google AdSence Manager: we'll lose 80% of revenue if target narrow demographics - screw it
If advertisement is paid per click, and not per impression, Google itself is interested in better targeting of what to display to whom, because it frees up inventory without impacting revenue.
if you have less impressions, most likely you will get less clicks
Re: What G+ is really about (pst it's not social)
#19On Facebook you buy ads for ~$1+ because you can set target demographic to something as specfic as "women; 42-47 years old; looking for relationships with other women; with a degree in biology or computer science; attened Harvard; Works at IBM; who likes horseback riding or skiing" Imagine if google knew BOTH your search term and your complete personal history. Then the ad price and conversion would increase enormous…
I am not convinced it is that useful to have explicitly targeted audiences for advertisement. It may be better to understand and interpret an ad campaign, but generally, what works best when doing statistical prediction is not what is the most intuitive. Also, even though your example is obviously not meant to be taken as is, it shows that targeted demographics quickly don't have a lot of data behind them. Successful…
Who says it's about effectiveness of the ad? It might just be effectiveness of getting money from the advertisers. More data means you can do more hand-waving to say that this ad will be the one that really really reaches people this time.
Re: What G+ is really about (pst it's not social)
#20It's times like this that I wish HN was curated. It seems that everyday we get posts like this where some random person - "I'm a first time tech founder; I'm also a first time programmer." - conjures up a bunch of ideas supported only by their imagination.
I think his usage of G+ album to create a presentation was awesome and inspiring.
Also I believe he has a point. And found his message to be more lucid, clear and entertaining than 90% of three paragraph ramblings about this and that around here.
And just as a conclusion. Bill Gates was once a radnom person, as was Larry Page, Steve Jobs, Paul Graham, etc...
Maybe you should focus more on originality and evaluate merit of these ideas instead of only craving for more stuff to be fed down your throat by current status Quo holders.
And I believe that this is what HN is about. HN is curated, by HN community - and it's obvious that HN community believes this contribution's place is at the top of the front page.