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Ad tech firms test ways to connect Google’s FLoC to other data

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11–20 of 227 posts

Re: Ad tech firms test ways to connect Google’s FLoC to other data

#11

Why is it that all anti-Google posts just approach the first place on HN in such a short amount of time.

Advertising and privacy issues shoot to the top; whether Google, Apple, Facebook, what have you.

Why do anti-google articles always have some one claiming unfairness or singling out as one of the first comments?

Re: Ad tech firms test ways to connect Google’s FLoC to other data

#12

> Nonetheless, the ad industry — which co-opted foundational internet technologies like the cookie and the IP address into means of identifying people online How can you have an Internet without using IP addresses? Do you just use Onion routing all the time?

You can't. That's why IP addresses are a "foundational internet technology".

Re: Ad tech firms test ways to connect Google’s FLoC to other data

#13
I might be missing something, but wasn't it part of the plan? Of course the goal was to offload the actual interpretation of the FLoC id to third-parties, as FLoC id themselves do not have any semantic signification.

Not saying this is ok, but this was the plan from the beginning, being able to offload responsability far from Google. This article[1] actually shows what it's like for an advertiser.

[1] :https://cafemedia.com/early-status-of-the-floc-origin-trials...

EDIT: Did not finished the article before posting, they actually talk about cafemedia's work.

Re: Ad tech firms test ways to connect Google’s FLoC to other data

#14
post #2

The article says they "could" do it, not that they are. "New thing not perfect!"

More like "New thing works exactly as .... advertized"

There is a fundamental tension between me wanting to walk around the world as a free human individuum and a large group of people who for some reason or another want to know exactly what kind of fart I prefer so that they may match me with the correct kind of fart-cushion so that I might buy it.

The idea that I might not want to have a fart cusion in the first place, and If I fancied the idea of getting one, I might go to the fart cusion store to find the perfect fart cushion does not seem to occur to these people - I am sure technically they have thought of the possibility, but they do not respect me or my boundaries.

What this "new thing" does, is manage my suspected fart-cusion preferences inside my browser, instead of some "cloud" to then tell fart-cusion-selling-enthusiasts that indeed, I might be one of these people with an interest in fart-cusions.

This "new thing" doesn't change anything about the fundamental issue that my thoughts and aspirations as a fart enthusiast are not the business of any moron who want's to market their newest fart-cushion invention to me.

Re: Ad tech firms test ways to connect Google’s FLoC to other data

#15
post #13

I might be missing something, but wasn't it part of the plan? Of course the goal was to offload the actual interpretation of the FLoC id to third-parties, as FLoC id themselves do not have any semantic signification. Not saying this is ok, but this was the plan from the beginning, being able to offload responsability far from Google. This article[1] actually shows what it's like for an advertiser. [1] : https://cafem…

Yes, that was part of the plan.

Re: Ad tech firms test ways to connect Google’s FLoC to other data

#16

> Nonetheless, the ad industry — which co-opted foundational internet technologies like the cookie and the IP address into means of identifying people online How can you have an Internet without using IP addresses? Do you just use Onion routing all the time?

Isn’t using Onion routing pretty much what Apple is proposing?

Re: Ad tech firms test ways to connect Google’s FLoC to other data

#17

> Nonetheless, the ad industry — which co-opted foundational internet technologies like the cookie and the IP address into means of identifying people online How can you have an Internet without using IP addresses? Do you just use Onion routing all the time?

IP addresses identify computers.

They only identify people when joined with other information.

Re: Ad tech firms test ways to connect Google’s FLoC to other data

#18
> However, it is likely that the same FLoC IDs or range of IDs will be associated with someone.

This seems all quite speculative. In the first paragraph they describe FLoc IDs as changing constantly - why would they assume new IDs are not being generated, and groups are not constantly being mixed?

Re: Ad tech firms test ways to connect Google’s FLoC to other data

#19
post #2

The article says they "could" do it, not that they are. "New thing not perfect!"

More like "New thing works exactly as .... advertized " There is a fundamental tension between me wanting to walk around the world as a free human individuum and a large group of people who for some reason or another want to know exactly what kind of fart I prefer so that they may match me with the correct kind of fart-cushion so that I might buy it. The idea that I might not want to have a fart cusion in the first p…

I just had to give you a +1 for that.

Don't forget that there are people who want to find out if you are a fart enthusiast, so they can then use that to coerce you into "playing ball" with them.

Sort of the digital equivalent of the "$5 wrench[0]." Social media and adtech have been a freaking goldmine for spies.

[0] http://imgs.xkcd.com/comics/security.png

Re: Ad tech firms test ways to connect Google’s FLoC to other data

#20
Honestly, who asked for FLoC and the MS alternative (edit: it's PARAKEET)? Why can't ad servers just follow my Do Not Track preferences? Serve me a random ad, or a context based ad if I have Do Not Track set... seems a lot simpler no?

Those using ad-blockers are going to use them anyway, but some assurance that I won't be tracked would go a long way towards me turning off ad-blockers on the sites I don't frequent, and even those that I do if they don't have a ad-free subscription. Those wanting personalized ads, can set the Do Not Track preferences accordingly, possibly by site.

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