Why can't governments make tracking illegal? These companies that manipulate population into buying products they don't want or need are the mythical "broken window". Nobody mention how all this online business contributes to global warming. Factories produce useless products, that need to be stored, delivered, disposed of...
Why would they? These companies are collecting the data the government wants, it's a free service for the government and they only have to ask for the data when they need it.