OnePlus managed to pull this with their Hasselblad collaboration this year.
They got the audience so hyped up and the product was well...good. But it did not live up to the hype at all.
Marketing is probably more important than the product itself
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Re: Marketing is probably more important than the product itself
#12Apple doesn’t need to market iPhones. Sriracha sauce doesn’t run ads, they make a good sauce. They didn’t even have a website until 2014. Trader Joe’s doesn’t need to write blog posts to convince people to shop there. Everyone uses Figma because it’s great, so everyone recommends it. When you use a great product, you tell others. Then they tell someone. And so on. Your product develops a reputation. “The taco stand d…
"Apple doesn’t need to market iPhones." I disagree. May be they don't need to do ads for discovery anymore. But don't forget the legendary Steve Jobs Demonstration for Iphone initially and tons of iPhone ads that are on TV. Sure, now most people now know what Iphone is but you always need to market for sustainability. Talk to me when Apple stops doing any ads about iPhones.
Of course marketing encompasses more than advertising, but there are countless examples of companies that don't do marketing. Less so with major corporations, but more so with small businesses. There are countless restaurants and services in my city that do not market themselves except through customers recommending them to others.- Whatsapp
- Reddit
Some major companies off the top of my head that didn't advertise:
- Craigslist
- In-n-out
- Zara
- Sriracha
- Snapshat
- YCombinator
- Google (search engine)
Re: Marketing is probably more important than the product itself
#13Marketing is overrated. Good products market themselves. Fuck marketing and people who working in marketing honestly.