We should all throw a massive party to celebrate the death of AMP
The End of AMP
11–20 of 166 posts
Re: The End of AMP
#12Sounds like just the next calculated step. 1. Introduce $badThing with claims about page load performance. 2. tell sites they need to use $badThing to get into the “carousel” 3. Scale back the requirement of #2 just soon enough that you can argue against any claims of market manipulation via your monopoly. 4. (Continue to) Profit, because 80% of the sites that implemented it aren’t going to just rip it out now that i…
i disagree with 4. Sites need maintenance and evolution. i don't know a single dev that won't eagerly drop something as impacting as amp as soon as it's an option.
However most of the time it's not the devs making the decision on what needs to be done for a site.
Re: The End of AMP
#13Thank god and I am honestly surprised it took this long. If it was ever purely about page speed (which we all know it wasn’t but play along) then given the choice between “analyzing a one-time metric per page” and “inventing a new parallel HTML, CSS, and JS standard and still analyzing pages for usage of this standard,” I think it seems pretty obvious the former is better in about every way. Site-specific functions like login/auth still work, there’s only one URL for a given page (not to mention the countless amp.google.com/blah links scattered about forever now), less caching required on Google’s part, and you put the power of the web to express yourself back in the hands of the sitemasters. I don’t know what possessed Google to think they knew page design better than publishers but AMP pages are seriously ugly. Good riddance!
Re: The End of AMP
#14> AMP also came with the unfortunate requirement that publishers let traffic sources such as Google cache their content and serve it from their domain, such as google.com.
At least with Chrome, one related performance advantage will remain, given AMP pages will remain preloaded from Google results pages, whereas non-AMP pages won't be.
Why is this related? On mobile, Google preloads AMP pages in the carousel that are in the Google cache, which will obviously give them a page-load time advantage. Why not do that for more sites? Avoiding third-parties (i.e., third-party v. the Google results page) from being able to detect when they appear in search results and getting data (like IP) from the user regardless of whether or not they click on the result.
Is this insurmountable? Can you outperform it? Sure, but it's inevitably going to be harder as a result.
Re: The End of AMP
#15Whenver i am trying to share a news article with a friend, and Google throws up the AMP page at me, I take the time to select the original article link and share that.
Websites deserve their own traffic, not Google's.
Re: The End of AMP
#16Why does this seem to "confirm" that AMP is dead?
The article just "hopes" it will die, it doesn't point to any specific source that it will.
Quite the opposite, it says "Google will continue to support AMP" on the Google Page Experience update.
Re: The End of AMP
#17I am so happy I have been able to avoid AMP my entire career and this ensures that I will probably will never have to bother with it in the future. This 'web inside the web' stuff is so antithetical to what the web is supposed to be, I hope Google will just pull the plug like they do with just about everything else that isn't the search engine or G-mail.
Re: The End of AMP
#18Hey, it's Smriti. Your article is a good one. I must say not everybody knows how to write blogs and make them look professional. Being a law student I always look for data points like charts, analysis in articles. Yours seems to give justice to the topic. My personal style includes a lot of graphs, numbers and informative videos. I write on
www.successmantra.com for law related exams.
Re: The End of AMP
#19Hey, it's Smriti. Your article is a good one. I must say not everybody knows how to write blogs and make them look professional. Being a law student I always look for data points like charts, analysis in articles. Yours seems to give justice to the topic. My personal style includes a lot of graphs, numbers and informative videos. I write on
https://www.successmantra.com for law related exams.
Re: The End of AMP
#20I am so happy I have been able to avoid AMP my entire career and this ensures that I will probably will never have to bother with it in the future. This 'web inside the web' stuff is so antithetical to what the web is supposed to be, I hope Google will just pull the plug like they do with just about everything else that isn't the search engine or G-mail.
Or youtube, although that makes a lot of money so probably not anytime soon.