This is so common nowadays that for many sites I have the direct login page bookmarked. It indirectly implies that once you sign-up, the company stops caring about you. At-least for me.
Don't make customers hunt for the Sign In button on your website
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Re: Don't make customers hunt for the Sign In button on your website
#12I also noticed this trend, but I don't understand the reasons, the site also doesn't explain it. Wouldn't it be beneficial to capture (and potentially track) existing users earlier? What's good in annoying them? Why are dominant sign in/register buttons mutually exclusive? What became of the trend of the reverse - large sign-in with a later option to register?
Re: Don't make customers hunt for the Sign In button on your website
#13Plex’s responsive design hides it at the bottom of their hamburger menu in super low contrast gray-on-darker-gray text when your window is less than maybe 900px. It’s literally like they’re trying to hide it.
I keep my windows in a grid and I end up just making my window wider because it’s easier than using their god forsaken hamburger menu.
Re: Don't make customers hunt for the Sign In button on your website
#14Could the problem be "don't make me hunt for the x button"? After all, not every button can be highlighted.
Re: Don't make customers hunt for the Sign In button on your website
#15This is so common nowadays that for many sites I have the direct login page bookmarked. It indirectly implies that once you sign-up, the company stops caring about you. At-least for me.
It implies that because it’s literally true. Not a complete loss of care, but it makes sense to hide the sign in button because users who are already signed up are already invested, and less likely to abandon the service. The front pages main job is to grow the company by attracting new users, and a sign in button for users who aren’t going anywhere anyways gets in the way of that.
Re: Don't make customers hunt for the Sign In button on your website
#16This is so common nowadays that for many sites I have the direct login page bookmarked. It indirectly implies that once you sign-up, the company stops caring about you. At-least for me.
It's punishment for deleting your cookie. Don't sign in we don't want that. Just stay signed in. Trust us.
Re: Don't make customers hunt for the Sign In button on your website
#17And this can be easily solvable by swapping the Sign up for Sign In after the first time you logged in a browser cookiejar. Obviously the devil is in the details, but it shouldn't be that complex having a visible Sign Up for potential new users and a visible Sign In for existing users...
Re: Don't make customers hunt for the Sign In button on your website
#18This is so common nowadays that for many sites I have the direct login page bookmarked. It indirectly implies that once you sign-up, the company stops caring about you. At-least for me.
It's punishment for deleting your cookie. Don't sign in we don't want that. Just stay signed in. Trust us.
Even the solution in the article seems to suggest using cookies.
I don’t understand the problem, if people want to try or sign-up for your service they’ll locate the signup button. That’s a one time problem. A hidden login button just annoys existing customers.
My feeling is that this is down to testing without privacy in mind. Your site might be fine, but others aren’t so a minority of users will clear cookies at the end of each browser session. That’s not a senario most will test for or experience.
Re: Don't make customers hunt for the Sign In button on your website
#19And this can be easily solvable by swapping the Sign up for Sign In after the first time you logged in a browser cookiejar. Obviously the devil is in the details, but it shouldn't be that complex having a visible Sign Up for potential new users and a visible Sign In for existing users...
This could make it even more annoying imo. Sometimes the sign up button is the first thing you see, and then other times its the sign in button. You'd end up clicking on one or the other out of habit and realizing it was the wrong thing afterwards.
If I'm signing in, there's a good chance there is no cookie saying I have ever signed in.
Re: Don't make customers hunt for the Sign In button on your website
#20For https://sqwok.im, I explicitly placed the login/signup prominently at top right for all users on mobile and desktop because I want it to be clearly visible always. I could see some value in detecting whether the user has already created an account and highlighting the "login" portion like the author has.
There’s a business service site I have to log into once a month who’ve hidden the login behind a drop down and it’s really annoying!