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How to write cold emails to investors

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Re: How to write cold emails to investors

#12
post #5
post #3

How not to write cold emails to investors -- lessons from a serial founder whose companies have raised $150MM+. TL;DR Don't chase. Be chased. 1. Don't write cold emails to investors. You automatically give the investor the upper hand by chasing them. It's counter intuitive, but it comes off as desperate. VCs write checks into companies that they have a fear of missing out, or that other VCs are backing, not those tha…

unrelated but https://www.makespace.com/ returns 502 for me 502 ERROR The request could not be satisfied. The Lambda function returned an invalid entry in the headers object: The header must have a value field. We can't connect to the server for this app or website at this time. There might be too much traffic or a configuration error. Try again later, or contact the app or website owner. If you provide content to cu…

The TLD without the www works fine: https://makespace.com. Obviously something they should fix.

Re: How to write cold emails to investors

#13
post #5
post #3

How not to write cold emails to investors -- lessons from a serial founder whose companies have raised $150MM+. TL;DR Don't chase. Be chased. 1. Don't write cold emails to investors. You automatically give the investor the upper hand by chasing them. It's counter intuitive, but it comes off as desperate. VCs write checks into companies that they have a fear of missing out, or that other VCs are backing, not those tha…

unrelated but https://www.makespace.com/ returns 502 for me 502 ERROR The request could not be satisfied. The Lambda function returned an invalid entry in the headers object: The header must have a value field. We can't connect to the server for this app or website at this time. There might be too much traffic or a configuration error. Try again later, or contact the app or website owner. If you provide content to cu…

Gotta drop the www off of it.

Re: How to write cold emails to investors

#14
I like the "don't chase, be chased" recommendation below. But when it comes to how to achieve that, the "get traction" recommendation could have been expanded on just a bit more. So let me try to offer a very similar but slightly modified recommendation: get into YC.

How is "get traction" different from "get into YC"? Instacart and Airbnb will give you a clue. Neither had material traction when they applied to YC, and what worked for them is that their business models and founders made up for that. Once you're in, you still have to execute, but you won't be writing any cold emails to investors anymore.

Re: How to write cold emails to investors

#15
post #4
post #3

How not to write cold emails to investors -- lessons from a serial founder whose companies have raised $150MM+. TL;DR Don't chase. Be chased. 1. Don't write cold emails to investors. You automatically give the investor the upper hand by chasing them. It's counter intuitive, but it comes off as desperate. VCs write checks into companies that they have a fear of missing out, or that other VCs are backing, not those tha…

so how do you get the word out? And how do you make your product enticing enough to be chased?

Choose your channel – whether that's Twitter, LinkedIn, Indie Hackers, etc – and double down on that

Re: How to write cold emails to investors

#16

I like the "don't chase, be chased" recommendation below. But when it comes to how to achieve that, the "get traction" recommendation could have been expanded on just a bit more. So let me try to offer a very similar but slightly modified recommendation: get into YC. How is "get traction" different from "get into YC"? Instacart and Airbnb will give you a clue. Neither had material traction when they applied to YC, an…

YC is probably the easiest way to get VCs to notice you. But given how selective it is, that could be tougher than traction.

Maybe throwing out a third then -- get people in your network to introduce you to VCs. Also hard, but startups just aren't easy I guess.

Re: How to write cold emails to investors

#17
post #3

How not to write cold emails to investors -- lessons from a serial founder whose companies have raised $150MM+. TL;DR Don't chase. Be chased. 1. Don't write cold emails to investors. You automatically give the investor the upper hand by chasing them. It's counter intuitive, but it comes off as desperate. VCs write checks into companies that they have a fear of missing out, or that other VCs are backing, not those tha…

This works when your product is something that is B2C or a very B2B direct-sale/SaaS kind of thing. It does not work as well, IME, when you are selling something more enterprise-y or selling through a channel, where the social media and viral marketing approaches basically do not work.

Re: How to write cold emails to investors

#18
post #7

i get a lot of cold pitches. 1. don’t play coy. lots of people don’t actually say what they are doing. 2. guess the next questions and reply to them. “can i see your deck?” often comes next, so attach the deck. explain your current state of traction. funds raised so far. link to demo. screenshots. 3. if you cut and paste, make sure you aren’t changing fonts etc. 4. don’t use bulk emailer or anything that adds clicktr…

Have you ever invested after receiving a cold pitch?

Re: How to write cold emails to investors

#19
post #18
post #7

i get a lot of cold pitches. 1. don’t play coy. lots of people don’t actually say what they are doing. 2. guess the next questions and reply to them. “can i see your deck?” often comes next, so attach the deck. explain your current state of traction. funds raised so far. link to demo. screenshots. 3. if you cut and paste, make sure you aren’t changing fonts etc. 4. don’t use bulk emailer or anything that adds clicktr…

Have you ever invested after receiving a cold pitch?

yes. also, a bunch of times cold pitches i've ignored went on to do huge things.

Re: How to write cold emails to investors

#20

I like the "don't chase, be chased" recommendation below. But when it comes to how to achieve that, the "get traction" recommendation could have been expanded on just a bit more. So let me try to offer a very similar but slightly modified recommendation: get into YC. How is "get traction" different from "get into YC"? Instacart and Airbnb will give you a clue. Neither had material traction when they applied to YC, an…

The problem with YC is they get so many applications that they can't accept even all of the really good ones.

So my advice, get accepted into any startup accelerator/business incubator. That alone helps with traction with VCs.

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