Five Reasons Domains Are Getting Less Important • Hacker News Board

Re: Five Reasons Domains Are Getting Less Important

#11

Post by abrudtkuhl » Thu, Jun 23, 2011, 9:16 PM UTC

abrudtkuhl wrote: post #10

showerst wrote: post #9

Isn't there still a strong SEO advantage to having a good domain? My understanding was that a big part of domain 'authority' comes from having a topic-relevant domain of a reasonable age, but my SEO knowledge is a few years out of date so that may not be true nowadays.

Yes - having an aged keyword rich domain does impact SEO (although it's only one ingredient)

That being said - you could have a (somewhat cuz it's not that old) aged keyword rich .co domain with quality inbound links and good content and likely rank the same.

Re: Five Reasons Domains Are Getting Less Important

#12

Post by larrys » Fri, Jun 24, 2011, 3:18 PM UTC

staunch wrote: post #6

> The last reason getting the perfect .com is less important than it used to be is simply because others have proven you can succeed without it. This seems to be the core thought behind the idea that domains aren't very important. It's the worst reason of them all too. You can succeed with all kinds of hindrances. You don't need great design, technology, marketing, or anything else to succeed. There are really no pre…

Agree with you 100%. If little things don't matter swimmers wouldn't shave their body hair and movie studios WOULD solely rely on social media to publicize the next hit.

Re: Five Reasons Domains Are Getting Less Important

#13

Post by larrys » Fri, Jun 24, 2011, 3:34 PM UTC

Think twitter would have gone as viral if it was called "smsdispatch.com" or "sms.com".

It wouldn't have.

Names fit a particular purpose. What is good for one purpose (selling to the corporate market for example) then "sms.com" might be worth the money. Another situation, maybe not.

Naming and branding is important because based on psychological principles and things that have been around forever it is important. (Sorry that I don't have time to point to the underpinnings of the research and basis for this statement.)

Ev's argument is also like saying the name of a movie is less important. You can always find isolated cases where the name wasn't that important like "the social network" and counter it with movie names like "goodfellas" "godfather" "rocky" the list is endless.

As John Gotti Jr. said to the interviewer on 60 minutes "la cosa nostra" like the way that rolls off your tongue? The fact is people do like cool names.

Re: Five Reasons Domains Are Getting Less Important

#14

Post by jamesbkel » Fri, Jun 24, 2011, 9:20 PM UTC

alanfalcon wrote: post #5

jamesbkel wrote: post #3

Earlier quoted context omitted.

I'm not a regular Safari user, so I'm not 100% if this is true. But if I recall Safari doesn't return search results alongside the "most frequented sites" in autocomplete. Maybe pulling up likely searches from Google adds some time than the locally-stored list of frequented sites. That said, I'm purely speculating here.

True, in Safari I get "Top Hit", "History", and "Bookmarks" returned (instantly). I'd prefer it Google returned local results immediately and then added the search results as those came in, but I guess that just means my browser preference in this case is Safari.

I agree, it seems silly not to pull the local stuff immediately. Of course, that doesn't exactly align with Google's goal of getting you to their site.

Re: Five Reasons Domains Are Getting Less Important

#15

Post by itswindy » Sat, Jun 25, 2011, 8:34 PM UTC

larrys wrote: post #13

Think twitter would have gone as viral if it was called "smsdispatch.com" or "sms.com". It wouldn't have. Names fit a particular purpose. What is good for one purpose (selling to the corporate market for example) then "sms.com" might be worth the money. Another situation, maybe not. Naming and branding is important because based on psychological principles and things that have been around forever it is important. (So…

It doesn't matter only you reach Google, Verizon, Twitter or Amazon status. Let's face it, very few will reach it and there's a lot of money to be made by others.