This is really a pity, because large companies can gather lots of interesting data. For example, my wife works for a large (European) oil company, which has been in the process of installing SAP (it only took ~ 2 years, with lots of SAP consultants paid at 800-1000 euro per day ).
Anyway, being the big company that they are they have lots of gas stations spread all over the country, in the best locations possible. But nobody is doing anything with that sales data. They could write some heatmaps, make some sales predictions based on how close a gas station is to a major road, see when things change etc. There's no incentive for doing that, because it will either involve re-hiring those consultants at 800 Euro per day or trying to train the internal IT people to modify/extend the existing SAP installation (good-luck with that!)