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The Case For Better Watch Typography

hodinkee.com

11–20 of 43 posts

Re: The Case For Better Watch Typography

#11
post #9

Earlier quoted context omitted.

I think that is fine, most people aren't wearing watches out of practicality reasons. More as a style thing. I guess smartwatches could be considered more practical less stylish.

You’re not paying $65k+ for a watch because it’s utilitarian.

I think you could probably pay someone $40,000 a year to follow you around and tell you what time it is whenever you ask.

Re: The Case For Better Watch Typography

#13
Discussion on r/typography: https://www.reddit.com/r/typography/comments/m83d5i/article_...

Similar article (originally linked in Reddit post): https://www.typography.com/fonts/decimal/design-notes

Kind of off-topic but Hoefler didn’t actually design Gotham (and scammed his business partner Frere-Jones who actually designed the Gotham)

Re: The Case For Better Watch Typography

#14

The article diplomatically doesn't show any examples of the terrible typography foisted on other watches, but it doesn't take much browsing around Hodinkee to find examples. Like the stretched SAT DEC on this Patek Philippe: https://hodinkee.imgix.net/uploads/images/cf044e7b-7239-44a7... Or this 'Word Art meets Mickey Mouse' Omega: https://hodinkee.imgix.net/shop/images/bf1f83ff-b964-4a98-a9... (edit:) Here's another…

I love that Omega dial.

Re: The Case For Better Watch Typography

#15

The article diplomatically doesn't show any examples of the terrible typography foisted on other watches, but it doesn't take much browsing around Hodinkee to find examples. Like the stretched SAT DEC on this Patek Philippe: https://hodinkee.imgix.net/uploads/images/cf044e7b-7239-44a7... Or this 'Word Art meets Mickey Mouse' Omega: https://hodinkee.imgix.net/shop/images/bf1f83ff-b964-4a98-a9... (edit:) Here's another…

> The article diplomatically doesn't show any examples of the terrible typography

It even shows a picture of the all-so (all too?) common Rolex Submariner which bears, after decades of refinements, one of the finest typography out there IMO.

Re: The Case For Better Watch Typography

#17
post #8

The article diplomatically doesn't show any examples of the terrible typography foisted on other watches, but it doesn't take much browsing around Hodinkee to find examples. Like the stretched SAT DEC on this Patek Philippe: https://hodinkee.imgix.net/uploads/images/cf044e7b-7239-44a7... Or this 'Word Art meets Mickey Mouse' Omega: https://hodinkee.imgix.net/shop/images/bf1f83ff-b964-4a98-a9... (edit:) Here's another…

Very few watchmakers, even at the top of the range, seem to get typography right when it comes to day/date/month windows. They just print whatever gets the information across and call it a day. At best, they might match the color and add a border around the window. It's almost as if they only care about designing the top layer of the dial. The only well-known brand that consistently seems to get it right is A. Lange…

This article already mentions Nomos, but they always nail their date windows.

https://i.imgur.com/xxsxruT.jpg

https://i.imgur.com/MPPtITv.jpg

Re: The Case For Better Watch Typography

#18
post #9

Earlier quoted context omitted.

You’re not paying $65k+ for a watch because it’s utilitarian.

I think you could probably pay someone $40,000 a year to follow you around and tell you what time it is whenever you ask.

These watches last longer than a year.

Re: The Case For Better Watch Typography

#20
The Junghans Max Bill is the most legible analog watch I’ve ever seen.

https://www.ablogtowatch.com/wp-content/uploads/2017/05/Jung...

You go from inside out “10... 08”. No counting, no distributions.

Edit: Come to think of it you still need to count the offset from the nearest minute hand.

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