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In 2020, two thirds of Google searches ended without a click

sparktoro.com

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Re: In 2020, two thirds of Google searches ended without a click

#14
post #2

I would say that's about right for me. I Google things for information which I can glean from the search results more than looking for a website. Like what's the definition of a word or a quick calculation is easier than opening the calculator. There's even a metronome if you search metronome.

I wonder if they do some light A/B testing to see if not clicking is because of this or not.

Re: In 2020, two thirds of Google searches ended without a click

#15
Google results have gotten dramatically worse over this last decade. Google now seems to fixate on the most common terms in my query and returns the most generic results for my geographic area. And, it seems like quotes and the old google-fu techniques are just ignored or are no longer functional.

There are a whole host of factors behind this, but I'm certain that the switch to Natural Language Processing / Semantic Search drove this decline.

Re: In 2020, two thirds of Google searches ended without a click

#16
Quoting part of a comment I posted on HN in 2018:

"love monetizing niche search engines and other data products, but it looks like Google will eventually get into any industry where the main source of traffic is organic search, I wonder what is next."

Re: In 2020, two thirds of Google searches ended without a click

#18
post #4

This seems like... a really big deal? I know that we're all sort of living in a world where "put ads on your high-traffic site" is a deeply outdated revenue model, but it's still quite a popular one, depending on what corner of the internet you're in.

I think that model is as relevant as ever. Google is just narrowing the list of “high-traffic” sites worth putting your ads on, to exclusively Google properties.

I'm fairly sure they block wikipedia on medical searches not due to accuracy, but due to drug ads on webmd etc. that use Google for ads.

Re: In 2020, two thirds of Google searches ended without a click

#20
post #2

I would say that's about right for me. I Google things for information which I can glean from the search results more than looking for a website. Like what's the definition of a word or a quick calculation is easier than opening the calculator. There's even a metronome if you search metronome.

Weather is another big one. The Google weather widget is well done and every time the Safari omnibar takes me to weather.com I am displeased.

> takes me to weather.com I am displeased.

Likewise, but with Google's own search, not safari.

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